Home Sweet Home Takes Top Spot to Grill

Weber's 26th Annual GrillWatch™ Survey Reveals Latest Grilling Trends

Jul 29, 2015, 11:00 ET from Weber-Stephen Products LLC

PALATINE, Ill., July 29, 2015 /PRNewswire/ -- According to the 26th annual Weber GrillWatch Survey, when given a choice of ideal locations to fire up the grill, American grill owners opted for their own backyard (33 percent), besting a beach in Hawaii (26 percent) and a yacht in the Caribbean (11 percent).

Having kids at home tends to play a role in the decision of where to grill. The survey revealed that 42 percent of grill owners without kids at home prefer staying put; versus just 22 percent of grill owners with kids at home opting for the backyard if given a choice.

Overall, 58 percent of all grill owners enjoy grilling away from home with camping taking the top spot (41 percent); followed by parks (33 percent), the beach (21 percent) and tailgate parties (20 percent).

"With portable grills available in gas, charcoal, and even smokers, grillers really can have it all," said Kim Lefko, Executive Vice President, AMERICAS, Weber-Stephen Products LLC. "Whether it's a roof–top dinner party, "glamping", a music festival, the beach, and of course the traditional back yard bbq—today's griller does not have to compromise on function or style no matter where they grill."

Weber commissioned KeyStat Marketing to field the 26th annual Weber GrillWatch Survey. Toluna provided the sample of 1,000 grill owners throughout the United States who completed the online survey. All respondents were 21 years of age or older and currently own a charcoal, gas or electric outdoor grill or smoker. The sample was divided between 50 percent males and 50 percent females and was balanced demographically to represent households across the U.S. 

For more information about Weber-Stephen Products LLC, visit www.weber.com.


Kim Durk, Durk Rion Public Relations

kim@durkrion.com; 773-844-1458

Photo - http://photos.prnewswire.com/prnh/20150728/247346


SOURCE Weber-Stephen Products LLC