NEW YORK, June 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Homebase DIY | Customer Insighthttp://www.reportlinker.com/p0885293/Homebase-DIY-|-Customer-Insight.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=DIY_and_Garden_Equipment
AT A GLANCE SUMMARY
•Homebase DIY
SHARE OF SHOPPERS
•Homebase share of shopper by demographics
•Homebase share of shopper by TV region
•Homebase penetration of shopper by household characteristics
•Homebase share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•Homebase conversion of visitors to main user by demographics and region
•Homebase conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•Homebase profile of shoppers by television region
•Homebase profile of shoppers by household characteristics
•Homebase profile of shoppers by other characteristics and ACORN classification
LOYALTY
•Homebase loyalty of main users by demographics and region
•Homebase loyalty of main users by household characteristics
•Homebase basic drivers of loyalty and disloyalty
•Homebase detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
- The selection of parliamentary constituencies
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer
TABLES
•Table: Key performance indicators for Homebase in DIY
•Table: Homebase changes in visitor share (%) 2008–12
•Table: Homebase changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: Homebase changes in conversion rate (%) 2008–12
•Table: Homebase changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Homebase 2012
•Table: Homebase visitor and main user profiles by ACORN classification (%) 2012
•Table: Homebase changes in loyalty (%) 2008–12
•Table: Homebase changes in disloyalty (%) 2008–12
•Table: Homebase drivers of loyalty 2008–12
•Table: Homebase drivers of disloyalty 2008–12
•Table: Homebase detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012
FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: Homebase visitor share by television region 2012
•Figure: Homebase main user share by television region 2012
•Figure: Homebase visitor and main user share by household tenure 2012
•Figure: Homebase visitor and main user share by number of people in household 2011
•Figure: Homebase visitor and main user share by children in household 2012
•Figure: Homebase visitor and main user share by number of cars in household 2012
•Figure: Homebase visitor and main user share by working status 2012
•Figure: Homebase visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: Homebase conversion rates by region 2012
•Figure: Homebase conversion rates by household tenure 2012
•Figure: Homebase conversion rates by number of people in household 2012
•Figure: Homebase conversion rates by children in household 2012
•Figure: Homebase conversion rates by number of cars in household 2012
•Figure: Homebase non-conversion rates 2008–12
•Figure: Homebase non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting Homebase visitors 2012
•Figure: Regional profile of non-converting Homebase visitors 2012
•Figure: Homebase visitor profile by demographic group 2012
•Figure: Homebase main user profile by demographic group 2012
•Figure: Homebase visitor profile by region 2012
•Figure: Homebase main user profile by region 2012
•Figure: Homebase visitor and main user profile by household tenure 2012
•Figure: Homebase visitor and main user profile by number of people in household 2012
•Figure: Homebase visitor and main user profile by children in household 2012
•Figure: Homebase visitor and main user profile by number of cars in household 2012
•Figure: Homebase visitor and main user profile by working status 2012
•Figure: Homebase visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: Homebase disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: Homebase loyalty by region 2012
•Figure: Homebase loyalty by household tenure 2012
•Figure: Homebase loyalty by number of people in household 2012
•Figure: Homebase loyalty by children in household 2012
•Figure: Homebase loyalty by number of cars in household 2012
•Figure: Homebase – other DIY stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012
Companies Mentioned
Currys, Hutchison 3G UK Limited, Intek SpA, Kingfisher Plc
To order this report:
: Homebase DIY | Customer Insight
Contact Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
Share this article