HomeFinder.com and Easter Seals Partner to Raise Awareness on Assessing the Needs of Aging Family Members When Home for the Holidays

Social "Like" Campaign Supports Easter Seals' Efforts to Provide Education on Caring for Older Loved Ones

Nov 26, 2013, 14:18 ET from HomeFinder.com

CHICAGO, Nov. 26, 2013 /PRNewswire/ -- HomeFinder.com, a leading digital real estate site, today announced its partnership with Easter Seals to help families assess the needs of aging loved ones when home for the holidays. HomeFinder.com will donate $1 to Easter Seals for every "Like" the HomeFinder.com Facebook page receives during the month of December*. These efforts support Easter Seals in raising awareness and providing education on how best to offer support for aging loved ones.

(Photo:  http://photos.prnewswire.com/prnh/20131126/CG24254LOGO)

Holiday visits with aging parents or grandparents may offer the first opportunity in several months to evaluate changes in family members' lives from previous visits; changes that could indicate a need for increased support. HomeFinder.com believes "home" is synonymous with comfort, security and safety – during the holidays and year-round. It is important that families have the resources to ensure their aging loved ones can enjoy living safely and with comfort and dignity throughout the year.

"HomeFinder.com sympathizes with the complexities that independent home owners can have as they age," said Doug Breaker, president and CEO, HomeFinder.com. "Partnering with Easter Seals this holiday season helps raise awareness on the importance of maintaining that sense of home for the ones who instilled it in us - aging parents, grandparents, and loved ones."

Easter Seals offers guidance to families who provide care for their aging parents, including Loving Conversations, online resources for adult day services, and solutions for common transportation challenges. It also provides advice for caregivers on healthcare, living arrangements, alternative forms of transportation, financial management, legal issues, and community support groups. Most importantly, Easter Seals can walk families through the necessary, tough discussions and overall decision processes.       

"We are thankful for HomeFinder.com's support in raising awareness and furthering our mission to offer help, hope and answers for families with aging loved ones," said James E. Williams, Jr., president and chief executive officer, Easter Seals. "Together, we can help people better understand the critical need for home safety and issues around housing, independence and transportation."

"Like" HomeFinder.com on Facebook to help Easter Seals raise awareness and support the education of caring for aging family members. Remember to assess the needs of your elderly loved ones when you are home for the holidays.

* HomeFinder.com will donate $1 to Easter Seals for each Facebook "Like" received from November 26, 2013December 28, 2031 up to a maximum $5,000 contribution.

About HomeFinder.com
HomeFinder.com is one of the fastest growing real estate websites in the U.S. attracting more than 3 million monthly home shoppers with more than 3 million property listings. HomeFinder.com provides simple and effective online advertising solutions such as Single Property Websites and enhanced listings to 20,000 agents, brokers and builders. HomeFinder.com has the combined strength and resources of a nationally branded site and a network of 375 real estate sites across America, including the chicagotribune.com, azcentral.com and miamiherald.com. HomeFinder.com is owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., and is an affiliated company of Classified Ventures, LLC, which owns and operates three leading online businesses: Apartments.com, Cars.com and HomeGain.com.

Contact: Deanna Lawley 312.605.9925 dlawley@homefinder.com www.homefinder.com

SOURCE HomeFinder.com