SAN JOSE, Calif., Oct. 27, 2016 /PRNewswire/ -- Today marks the official launch of SoldNest, a real estate brokerage dedicated to providing sellers with a comprehensive, individualized online marketing presence for their home - all at just a 1.5% listing fee.
Standard practice in the industry typically involves a real estate agent charging 2.5-3% to post a home on the MLS and have it automatically syndicated to mainstream property search websites. It is fairly common for this generic approach to encompass the full extent of the marketing service a homeowner will receive from their agent. But SoldNest founder Joseph Alongi is on a mission to delve even further into the marketing potential of each home by tapping into the individualistic traits of a client's prospective buyers. With a uniquely targeted digital and social media strategy in place, he believes that sellers will be able to generate a higher sales price for their home by advertising to the types of buyers who might be interested in it the most – and he can deliver this innovative new service for just a 1.5% fee.
"One of the reasons why I founded SoldNest is that I believe there's a problem with the approach that most agents use when marketing a property," Alongi says, referring to arguably tired traditional real estate marketing tactics, such as distributing postcards and placing ads in newspapers or magazines, that do more to promote an agent than market the home they're selling. But with homeowners potentially unaware of their real estate agent's lack of marketing expertise being a problem, they may not realize what they are missing out on when it comes to generating the best possible sales price for their home.
The solution, Alongi believes, is digital. With the goal of providing each and every client with an online account for all transactions, Realtors at SoldNest will be held accountable for their work, as clients will not only have the ability to manage and stay up to date with their transaction, but will also be able to track exactly how their property is being marketed. SoldNest will harness the power of social media to target ads to prospective buyers after a careful analysis of the homebuyer demographics of the neighborhood and the property. Instead of casting too wide of a net, SoldNest will focus on identifying possible buyers in advance by pinpointing their characteristics and advertising solely to those individuals.
"SoldNest was founded to provide a better, digitally focused service to homeowners when selling their home - at just 1.5% of the listing fee. We're on a mission to provide a customized service that will ultimately save homeowners thousands of dollars while being much more streamlined and efficient."
About SoldNest. SoldNest, a Silicon Valley based real estate brokerage, was founded by Joseph Alongi in 2016. Focused on making the selling experience better for homeowners, SoldNest is committed to providing an innovative, digitally based service at just 1.5% of the listing fee – a fraction of the standard rates.
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