HomePocket Launches Exclusive Zip Code Lead Generation for Real Estate Agents

Mobile-first real estate platform delivers leads from one zip to one exclusive realtor

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Dec 06, 2016, 09:11 ET

MIRAMAR BEACH, Fla., Dec. 6, 2016 /PRNewswire/ -- HomePocket, a new residential real estate listing marketplace and data-driven marketing engine today announced the launch of LeadWallet, the only lead generation system that provides real estate agents with exclusive zip code rights to www.homepocket.com visitors and digital advertising packages for their listings.

Both a website and mobile app, HomePocket showcases all available homes for sale by city, in real time, and, unlike other websites, includes properties from multiple listing services (MLS), for-sale-by-owner listings (FSBO) and off-market pocket listings. Unlike competitive websites, HomePocket LeadWallet lead generation provides subscribing agents with exclusive home buyer and new FSBO leads, by zip code, and delivers real-time lead notification and chat capability via the mobile app.

"LeadWallet isn't like all the other lead generation systems out there," said Tyler Capelotti of Coastal Realty Services and HomePocket user. "I'm the only agent in my zip, so I don't compete with dozens of others for leads or have to pay extra to get ahead of others in the line."

A marketing solution as well as a lead generation system, HomePocket also assists real estate agents market all of their listings with digital packages that appear for good-fit HomePocket visitors and across the web, including on popular social media sites like Facebook and Twitter. To support the agent's larger marketing workflow, HomePocket data also easily exports with other customer relationship management (CRM) systems.

"As someone who's spent his career helping realtors do marketing and lead generation, I can say HomePocket is unique amongst the noise out there," said Arthur Macias CEO of RealtorCircle and HomePocket user. "Their one-realtor, one-zip policy ensures true exclusivity for realtors in their local markets - a decided advantage."

Founded by serial entrepreneurs, real estate professionals, software engineers and former U.S. intelligence community analysts, Jason and Rebekah Polancich of Miramar Beach, Fl., HomePocket is the only real estate network of its kind. "We built HomePocket in part because the technology surrounding real estate before our launch was significantly behind the times when it comes to putting simple but powerful data-driven solutions in the hands of users," Jason Polancich said. "There are generally lengthy delays between a seller deciding to sell their home and actually getting it in front of prospective buyers, let alone the right buyers. We knew we could make a real difference here, and we have."

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About HomePocket

HomePocket is a technology-driven real estate solutions company focused on providing simple, easy-to-use products that help buyers, sellers and real estate professionals. Founded by real estate pros, software engineers and data analysts, the mobile-first network leverages technology and data analytics in more focused ways to make real estate transactions more efficient and more valuable for all involved. Learn more at Homepocket.com.

SOURCE HomePocket