Honda and NBCUniversal Launch "Saturday Night Line" Original Digital Video Series
Videos to be Hosted Online at NBC.com, Hulu.com and Video-on-Demand Platforms
NEW YORK, April 14, 2015 /PRNewswire/ -- Honda and NBCUniversal have partnered to bring laughs and impromptu entertainment to the dedicated fans of NBC's "Saturday Night Live" that wait in the standby line in front of 30 Rock for days ahead of the show with "Saturday Night Line." Hosted by Michael Antonucci, former Upright Citizens Brigade member, the original digital "Saturday Night Line" episodes will feature the redesigned 2015 Honda CR-V and all-new 2016 Honda HR-V crossover in sketches and interviews for the digital series.
To view the latest "Saturday Night Line" episodes, visit: NBC.com/SNLine.
Honda will provide the rolling venues for "Saturday Night Line," where the Honda CR-V and HR-V crossover may even get pulled into the comedy. Both vehicles offer spacious, functional, high-tech interiors with plenty of space and versatility for multiple passengers, creating the perfect sets for the "Saturday Night Line" shenanigans.
This multiplatform partnership comes as part of Honda's continued investment in engaging young and young-at-heart car shoppers, and NBCUniversal's compelling programming. The well-placed presence in digital media make for the perfect platform to garner brand exposure for Honda's thoughtful, sophisticated light truck lineup.
"Saturday Night Line" will be featured on NBC.com at 8PM ET on Saturdays as a prequel to each live episode of SNL. The episodes also will be made available through a variety of digital platforms including Hulu and video-on-demand platforms.
In collaboration with Broadway Video's Above Average, NBCUniversal's Content Innovation Agency (CIA) develops and produces the episodes that celebrate fans of the cultural phenomena that is SNL. The CIA works closely with advertising partners to create custom content for a variety of initiatives in addition to these premium original video series.
"Saturday Night Line" is part of NBCUniversal's companywide original digital video programming initiative designed to connect brands with consumers in the most engaging and immersive ways.
"Saturday Night Live" is produced in association with Broadway Video. The creator and executive producer is Lorne Michaels. For more information on "Saturday Night Live" visit NBC.com. Please follow us on Twitter at @NBCSNL.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport/utility vehicles and the Odyssey minivan.
Honda has the longest-lasting cars1 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more about NBCUniversal, visit: www.NBCUniversal.com.
1 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.
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SOURCE American Honda Motor Co. Inc.
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