NEW YORK, April 17, 2014 /PRNewswire/ -- Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car (http://automobiles.honda.com/fit) and the all-new compact SUV, the Honda HR-V (http://automobiles.honda.com/hr-v) that will come to market this winter. Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker's newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

"Both Fit and HR-V demonstrate how great things can come in small packages, and no one does this better than Honda," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. "Together these models also represent Honda's step-by-step expansion of our production in the region, which has been key to our success in America for more than 30 years."

All-New HR-V Compact SUV

Honda released the first official photos of the U.S.-bound HR-V today at the New York International Auto Show. With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat^®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size. Additional details about the HR-V will be announced later this year.

2015 Fit Sets Subcompact Benchmark

On-sale at Honda dealerships nationwide this month, the all-new 2015 Fit establishes a new benchmark in the subcompact segment. The Fit delivers a class-leading combination of interior space, feature content, fuel efficiency and value. With a long list of new standard and available features including a multi-angle rearview camera, Bluetooth^® connectivity, Expanded View Drivers Mirror, 7-inch Display Audio with HondaLink^™ connectivity and LaneWatch™ display, the Fit is an unparalleled  value with an MSRP starting at $15,525¹, representing an increase of only $100 over the model it replaces.

The new Fit is equipped with a more efficient and powerful Earth Dreams Technology™ 1.5-liter direct injected 4-cylinder engine. Available with either a new Continuously Variable Transmission (CVT) or 6-speed manual, the 2015 Fit earns class-leading² EPA fuel economy ratings of 33/41/36 (city/hwy/combined)³ when equipped with the CVT in LX trim.

Retaining a similar exterior footprint to the outgoing model, the new Fit is slightly shorter (-1.6 in.) and wider (+0.3 in.) with a longer wheelbase (+1.2 in.), resulting in improved handling and stability. Inside, the Fit delivers class-leading passenger space measuring 95.7 cubic feet, an increase of 4.9 cubic feet compared to the previous model. Passengers sitting in the backseat will appreciate the Fit's abundant rear legroom, which increases by 4.8 inches to a best-in-class 39.3 inches. With the Honda-exclusive Magic Seat^® offering multiple seating configurations, the Fit provides an unrivaled 52.7 cubic feet of cargo space when the second row seats are folded flat.

Next-Generation ASIMO Makes Appearance 

Showcasing Honda's commitment to advancing mobility of all forms, the new version of ASIMO (www.asimo.honda.com) made a special demonstration at the New York Auto Show, as a part of a week of activity in New York City.

ASIMO — which stands for Advanced Step in Innovative Mobility — features enhanced hand dexterity, including the ability to sign in both Japanese and American sign language, as well as the ability to run faster than previously, climb stairs more smoothly, hop, jump, balance on one foot, and transition seamlessly between walking and running, among other new and unique capabilities.          

¹ Manufacturer's Suggested Retail Price (MSRP) excluding tax, license, registration, $790 destination charge and options. Dealer prices may vary.

² Among subcompact class vehicles equipped with standard engine and automatic transmission

³ Fuel economy rating for 2015 Fit LX equipped with CVT. Ratings determined by EPA. Use for comparison purposes only. Your MPG will vary depending on driving conditions, how you drive and maintain your vehicle, and other factors.

Photo - http://photos.prnewswire.com/prnh/20140417/76051 
Logo - http://photos.prnewswire.com/prnh/20140415/73520

SOURCE American Honda Motor Co., Inc.