Hookah Tobacco Market size to grow by USD 745.39 million from 2022 to 2027|Increasing launch of new products drives the market- Technavio

NEW YORK, July 5, 2023 /PRNewswire/ -- The hookah tobacco market size is estimated to grow by USD 745.39 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 4.98%. The growth momentum will progress during the forecast period.  The Middle East and Africa region is estimated to account for 30% of the market's growth during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Moreover, factors such as the rising consumption of hookah tobacco products in countries such as Egypt, Saudi Arabia, Jordan, and Turkey and the growing number of drug stores offering hookah tobacco products are projected to have a favorable influence on the growth of the hookah tobacco market in the Middle East and Africa. Also, another significant driver of the market is the expanding population of Millennials in this region. Countries that contributed the majority of the growth of the market were Egypt, Saudi Arabia, and Jordan. Hence, with the increase in the consumption of tobacco, the hookah tobacco market in the Middle East and Africa is anticipated to grow significantly during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Global Hookah Tobacco Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on the product (SHT, MHT, and LHT), application (FrHT, BevHT, CfHT, and ScHT), and geography (Middle East and Africa, Europe, APAC, North America, and South America). 

• The market share growth by the SHT segment will be significant during the forecast period. The strength of hookah tobacco is defined by the buzz produced by the flavor intensity and nicotine content. Strong hookah tobacco (SHT) possesses a  large amount of nicotine content and produces a good level of buzz. Generally, it is favored by regular consumers and is prevalent in countries such as Egypt, Saudi Arabia, Jordan, Turkey, and Australia. The growing number of drug stores delivering SHT products and the increasing frequency of new product launches featuring SHT are anticipated to fuel the growth of the global SHT market during the forecast period. 

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Hookah Tobacco Market – Market Dynamics
Key factor driving market growth

The increasing launch of new products is notably driving the hookah tobacco market growth. Since the last decade, the launch of innovative and new products has been driving the growth of the market. The increased demand for hookah tobacco products in several countries has motivated vendors to launch new products to augment their customer base. For instance, In August 2021, Japan Tobacco Inc. launched a new product named Ploom X, its next-generation heated tobacco device. Also, in 2021, Fumari launched a modern line of hookahs fabricated from high-quality stainless steel. Thus, such launches of innovative and new hookah products are anticipated to fuel the growth of the hookah tobacco market during the forecast period.

Leading trends influencing the market 

The rising trend of online retailing is an emerging trend supporting the hookah tobacco market growth. The growth of online businesses globally has offered enormous potential for vendors to improve their profitability. Globally, the average amount of money spent online per transaction and the number of transactions that take place online are on the rise. Factors such as the growing number of Internet users and their buy-it-now attitude account for the growth of this retail channel. The growing number of online shoppers globally will also translate into an expansion in the sales of hookah tobacco products through these online channels. Similarly, the rising preference for online shopping among consumers is attributed to the comfort of spending for orders using credit or debit cards. Online shopping portals have also incorporated improved security features for efficient customer service and payments, along with customer-friendly website designs that deliver enhanced product visibility. Thus, such kind of trend will help the market growth during the forecast period. 

Major challenges hindering the market growth

Stringent regulations on the consumption of hookah tobacco may hinder the hookah tobacco market growth. In many countries, there is confusion about the legality of the use of hookah tobacco products. Moreover, many countries across the globe have restricted the consumption of hookah tobacco products. The Government of Austria banned smoking in bars, cafes, and restaurants in 2019. Therefore, the increasing prohibitions on smoking and the use of hookah tobacco products may prove to be a significant threat to the growth of the global hookah tobacco market during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Hookah Tobacco Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hookah tobacco market between 2023 and 2027
• Precise estimation of the size hookah tobacco market and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the hookah tobacco market across the Middle East and Africa, Europe, APAC, North America, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hookah tobacco market vendors

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Table of contents

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hookah tobacco market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global hookah tobacco market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 SHT - Market size and forecast 2022-2027
• Exhibit 34: Chart on SHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on SHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on SHT - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on SHT - Year-over-year growth 2022-2027 (%)

• 6.4 MHT - Market size and forecast 2022-2027
• Exhibit 38: Chart on MHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on MHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on MHT - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on MHT - Year-over-year growth 2022-2027 (%)

• 6.5 LHT - Market size and forecast 2022-2027
• Exhibit 42: Chart on LHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on LHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on LHT - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on LHT - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 47: Chart on Application - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 49: Chart on Comparison by Application
• Exhibit 50: Data Table on Comparison by Application

• 7.3 FrHT - Market size and forecast 2022-2027
• Exhibit 51: Chart on FrHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on FrHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on FrHT - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on FrHT - Year-over-year growth 2022-2027 (%)

• 7.4 BevHT - Market size and forecast 2022-2027
• Exhibit 55: Chart on BevHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on BevHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on BevHT - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on BevHT - Year-over-year growth 2022-2027 (%)

• 7.5 CfHT - Market size and forecast 2022-2027
• Exhibit 59: Chart on CfHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on CfHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on CfHT - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on CfHT - Year-over-year growth 2022-2027 (%)

• 7.6 ScHT - Market size and forecast 2022-2027
• Exhibit 63: Chart on ScHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on ScHT - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on ScHT - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on ScHT - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Application 
• Exhibit 67: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 North America - Market size and forecast 2022-2027
• Exhibit 85: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 United Arab Emirates - Market size and forecast 2022-2027 
• Exhibit 93: Chart on United Arab Emirates - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on United Arab Emirates - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on United Arab Emirates - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on United Arab Emirates - Year-over-year growth 2022-2027 (%)

• 9.9 Saudi Arabia - Market size and forecast 2022-2027
• Exhibit 97: Chart on Saudi Arabia - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Saudi Arabia - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Saudi Arabia - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Saudi Arabia - Year-over-year growth 2022-2027 (%)

• 9.10 US - Market size and forecast 2022-2027
• Exhibit 101: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027
• Exhibit 105: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Japan - Market size and forecast 2022-2027
• Exhibit 113: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.14 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Al Fakher Tobacco Trading 
• Exhibit 124: Al Fakher Tobacco Trading - Overview
• Exhibit 125: Al Fakher Tobacco Trading - Product / Service
• Exhibit 126: Al Fakher Tobacco Trading - Key offerings

• 12.4 Amazing Tobacco 
• Exhibit 127: Amazing Tobacco - Overview
• Exhibit 128: Amazing Tobacco - Product / Service
• Exhibit 129: Amazing Tobacco - Key offerings

• 12.5 ASA Produktions GmbH 
• Exhibit 130: ASA Produktions GmbH - Overview
• Exhibit 131: ASA Produktions GmbH - Product / Service
• Exhibit 132: ASA Produktions GmbH - Key offerings

• 12.6 British American Tobacco Plc 
• Exhibit 133: British American Tobacco Plc - Overview
• Exhibit 134: British American Tobacco Plc - Business segments
• Exhibit 135: British American Tobacco Plc - Key news
• Exhibit 136: British American Tobacco Plc - Key offerings
• Exhibit 137: British American Tobacco Plc - Segment focus

• 12.7 Chan Ning Dekang Biotechnology Co. Ltd.
• Exhibit 138: Chan Ning Dekang Biotechnology Co. Ltd. - Overview
• Exhibit 139: Chan Ning Dekang Biotechnology Co. Ltd. - Product / Service
• Exhibit 140: Chan Ning Dekang Biotechnology Co. Ltd. - Key offerings

• 12.8 FLAVORS OF AMERICAS Co. 
• Exhibit 141: FLAVORS OF AMERICAS Co. - Overview
• Exhibit 142: FLAVORS OF AMERICAS Co. - Product / Service
• Exhibit 143: FLAVORS OF AMERICAS Co. - Key offerings

• 12.9 Fumari 
• Exhibit 144: Fumari - Overview
• Exhibit 145: Fumari - Product / Service
• Exhibit 146: Fumari - Key offerings

• 12.10 Haze Tobacco LLC 
• Exhibit 147: Haze Tobacco LLC - Overview
• Exhibit 148: Haze Tobacco LLC - Product / Service
• Exhibit 149: Haze Tobacco LLC - Key offerings

• 12.11 Hertz Flavors GmbH and Co. KG 
• Exhibit 150: Hertz Flavors GmbH and Co. KG - Overview
• Exhibit 151: Hertz Flavors GmbH and Co. KG - Product / Service
• Exhibit 152: Hertz Flavors GmbH and Co. KG - Key offerings

• 12.12 Japan Tobacco Co. 
• Exhibit 153: Japan Tobacco Co. - Overview
• Exhibit 154: Japan Tobacco Co. - Business segments
• Exhibit 155: Japan Tobacco Co. - Key news
• Exhibit 156: Japan Tobacco Co. - Key offerings
• Exhibit 157: Japan Tobacco Co. - Segment focus

• 12.13 La Montagne Verte Sarl 
• Exhibit 158: La Montagne Verte Sarl - Overview
• Exhibit 159: La Montagne Verte Sarl - Product / Service
• Exhibit 160: La Montagne Verte Sarl - Key offerings

• 12.14 MUJEEB WAJID GROUP 
• Exhibit 161: MUJEEB WAJID GROUP - Overview
• Exhibit 162: MUJEEB WAJID GROUP - Product / Service
• Exhibit 163: MUJEEB WAJID GROUP - Key offerings

• 12.15 Philip Morris International 
• Exhibit 164: Philip Morris International - Overview
• Exhibit 165: Philip Morris International - Business segments
• Exhibit 166: Philip Morris International - Key offerings
• Exhibit 167: Philip Morris International - Segment focus

• 12.16 SOEX India Pvt. Ltd. 
• Exhibit 168: SOEX India Pvt. Ltd. - Overview
• Exhibit 169: SOEX India Pvt. Ltd. - Product / Service
• Exhibit 170: SOEX India Pvt. Ltd. - Key offerings

• 12.17 Starbuzz Tobacco Inc. 
• Exhibit 171: Starbuzz Tobacco Inc. - Overview
• Exhibit 172: Starbuzz Tobacco Inc. - Product / Service
• Exhibit 173: Starbuzz Tobacco Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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