Hop-on Recruits Fortune 500 PR Firm to Assist in Massive U.S. Launch of Smoking Cessation Products

Sep 08, 2011, 09:38 ET from Hop-on, Inc.

TEMECULA, Calif., Sept. 8, 2011 /PRNewswire/ -- Hop-on, Inc. (Pinksheets: HPNN) announced today its newest hire, Public Relations specialist Execute PR. Execute PR (www.executepr.com) is a full service crisis management, branding and public perception agency. They have an association of experts with over 50 years of specialized public relations expertise in the Big Tobacco industry, large financial and card institutions, soft drink industry giants, well known studio and production companies, even telecommunication and utility companies.  

Peter Michaels, President of Hop-on, stated, "Hop-on is focused specifically on the multi-billion dollar market of 'smoking cessation' products. Contrary to FDA recommendations that encourage electronic cigarette users to switch to FDA-approved smoking cessation products, there is now new research (published in the International Journal of Clinical Practice, conducted by J. Fouls, a professor at Penn State University College of Medicine Cancer Institute) that confirms the change could reverse the health gain achieved. Health risks associated with the use of electronic cigarettes are far less (if any) than smoking a traditional cigarette and can potentially yield a large health benefit. Yet, the FDA and other anti-smoking health organizations will continue to remain steadfast in their quest to convince smokers that electronic cigarettes are dangerous for your health."

Michaels also stated, "Electronic cigarettes are not FDA approved as smoking cessation products because the administration classified them as a tobacco product in April 2011. Electronic cigarettes do not contain the sum 2000 carcinogens and tar that a standard cigarette contains, they merely contain varying levels of nicotine from zero to full range; thus allowing any smoker to wean their nicotine levels to zero over time. Recently a number of survey-based evidence shows that electronic cigarettes are being used successfully by smokers to quit smoking! A majority of smokers, involved in this study, had previously tried the FDA-approved nicotine replacement therapies, and were unsuccessful. A smoker's greatest challenge, in addition to nicotine addiction, is the hand to mouth process of actually smoking a cigarette. This process over time is not only ingrained into the brain, but re-wires the brain into thinking this physical act is a method of relaxation and stress reduction. Electronic cigarettes give smokers the ability to detoxify from the carcinogens and high nicotine levels of a standard cigarette without having to re-wire their physical dependency at the same time. You will often hear people say ' I gained weight when I stopped smoking, ' another example of their physical need for hand to mouth gratification. Execute PR is going to do a phenomenal job at assisting Hop-on with specific angles of  analytical and strategic marketing of smoking cessation products and will greatly benefit their targeted launch, here in the US market."

About Hop-on, Inc.

Hop-on, Inc. is a leading international manufacturer of electronics. Since the company's inception, it has been known for developing the world's first $10 disposable cell phone. Today, Hop-on remains one of the few U.S. based manufacturers of cellular technology. The Company currently develops and manufactures electronic cigarettes and cigars for distributors throughout the U.S. and internationally. Hop-on also offers multi-media services and has secured licensing agreements from essential patent holders for GSM, CDMA and WIFI technologies.  

Forward-Looking Statements:

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.

Danny Coleman
Email Contact: contact@hop-on.com

SOURCE Hop-on, Inc.