Horan & McConaty Drive Stronger Customer Experience, Increase Brand Loyalty With Passare
Colorado's Leading Independent Funeral Home Solidifies Reputation for World-Class Service With Passare's End of Life Management Platform
SAN FRANCISCO, Feb. 17, 2015 /PRNewswire/ -- Passare, Inc., a trusted and relevant source for End of Life planning and management, today announced that Horan & McConaty has reported significant benefits from using the company's End of Life Management Platform. With Passare, the Denver-based independent funeral home has differentiated itself competitively by delivering a customer experience designed around ease of use and convenient interactions.
Horan & McConaty has built its brand reputation through a service approach that has meticulously planned out every detail of their interactions with the families that they serve. The family-owned funeral home credits Passare for helping enhance their face-to-face service by providing families with convenient, online options for easily sharing information, according to their preferences and schedules.
"Every interaction a family has with your organization—whether in person, by phone, or online—is a 'moment of truth,'" said John Horan, president and chief executive officer of Horan & McConaty. "Our service philosophy is based on getting all of the details right and working together in an integrated, consistent, and convenient fashion. Without a doubt, Passare helps enable this seamless customer experience, which in turn drives true competitive differentiation and brand loyalty."
According to feedback from Horan & McConaty's funeral directors, a large percentage of families opt to use Passare's Collaboration Center to input vital statistics and other required data online in advance of face-to-face meetings. In addition to significantly reducing arrangement meeting times, the Collaboration Center also enables greater visibility and management control over information exchanged with families.
"On a daily basis, we hear positive feedback from families who have praised the Collaboration Center for making the process less stressful and more convenient," added Horan & McConaty's Director of Immediate Need Operations and Vice President, Michael Wellensiek. "For our funeral directors, the ability to preview a family's needs enables them to adopt a more consultative role. Passare's accounting integration and reporting tools also helps us manage all of this data and run our operations much more efficiently and effectively."
Passare's End of Life Management Platform enables funeral homes to enhance their "high touch" family services by streamlining planning, preparation, and event management logistics. With Passare, independent funeral homes in the company's nationwide network can significantly boost competitiveness by marketing more effectively to and building stronger relationships with the families and communities that they serve.
"Passare is proud to play a role in helping Horan & McConaty boost competitiveness with an even stronger customer experience," said Mark Culpepper, chief technology officer and interim CEO of Passare. "Because Passare is a cloud-based subscription service, even a small independent funeral home can quickly upgrade their capabilities commensurate to those of a firm such as Horan & McConaty without a large up-front investment."
ABOUT PASSARE:
Passare, Inc. is the industry's first and most comprehensive End of Life management platform. Headquartered in San Francisco, CA, the privately held company leverages technology to transform both the way funeral homes will operate in the 21st century and the service experience for families. Passare eases the emotional, financial, and logistical burden by guiding families through one of life's most important passages with greater simplicity and peace of mind. For more information, please visit www.passare.com.
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ABOUT HORAN & MCCONATY:
Horan & McConaty is the premier funeral, cremation, and burial provider in Colorado. With a family tradition of funeral service dating back to 1890, the independently owned funeral home specializes in providing first-class services and compassionate care to the greater Denver area with seven convenient locations. Among other accolades, Horan & McConaty was previously voted the Top Service Company in the state, in addition to Colorado Business Magazine's ranking of Top 50 Family-Owned Companies. For more information, please visit http://www.horancares.com.
Passare Contact:
Renee Maler
Philosophy PR + Marketing
925.968.9495
[email protected]
SOURCE Passare, Inc.
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