Horiyoshi Worldwide Expands Advisory Board with Michelle Stein, President of AEFFE, USA

Dec 16, 2010, 08:30 ET from Horiyoshi Worldwide Inc.

LOS ANGELES, Dec. 16 /PRNewswire-FirstCall/ - Horiyoshi Worldwide Inc. (OTC Bulletin Board: HHWW) announced today the appointment of Michelle Stein to the Advisory Board.

Michelle Stein is a leading fashion executive with over 30 years of experience in managing high-end fashion brands such as Vivienne Westwood and Romeo Gigli.  Ms. Stein is currently the President of AEFFE, USA where she oversees commercial, public relations, administrative and retail staff of approximately 100, and directly supervises 3 retail stores - Philosophy New York, Alberta Ferretti Los Angeles, and Moschino New York.

Ms. Stein started her career in 1978 as the Director of Sales and Public Relations with Mary Jane Marcasiano.  She began her collaboration with AEFFE in 1983, and opened the first US office in 1984.  In the 26 years that she has worked with AEFFE, Ms. Stein has built an organization responsible for Sales, Public Relations and Distribution of over 18 brands such as Alberta Ferretti, Moschino, Jean Paul Gaultier, Pollini, Authier and Narciso Rodriguez.

"We are extremely fortunate to have Michelle Stein as a member of our Advisory Board" said Mitsuo Kojima - President and CEO of Horiyoshi Worldwide.  "Ms. Stein will be advising us on expanding our business, introducing us to key retail partners, and raising our brand profile in the United States"

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third (HIII) - a high end clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform with the line currently being sold in approximately 45 luxury retail boutiques located in 25 cities worldwide. Debuting in Fall 2009 - HIII has been featured in leading fashion publications such as the New York Times, International Herald Tribune, the Los Angeles Times, Anotherman Magazine, Vogue and Style.com.

For more information on Horiyoshi the Third, visit:



Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Such forward-looking statements include, among other things, the successful operation of HIII's product line.

Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products following the acquisition, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.