Horizon Media Appoints Sarah Baehr as EVP, Managing Partner of Digital Investment

Baehr, An Industry Veteran, To Lead Rapidly Growing Digital Investment Team

Mar 07, 2016, 13:49 ET from Horizon Media, Inc.

NEW YORK, March 7, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that it has hired Sarah Baehr as Executive Vice President, Managing Partner of Digital Investment. Baehr will lead Horizon's rapidly growing digital activation practice, and will report to Marianne Gambelli, Chief Investment Officer, effective immediately.

"Sarah has had an incredible career journey and I feel lucky to have her," said Marianne Gambelli, Chief Investment Officer at Horizon Media. "Her experience speaks for itself – she will undoubtedly be an incredible asset at Horizon."

In her role as EVP, Managing Partner of Digital Investment, Baehr will lead Horizon's digital activation team by facilitating strategic partnerships and processes across the media marketplace and with key internal stakeholders. She will partner on strategic digital initiatives with Horizon Media's Chief Digital Officer, Donnie Williams, who remains responsible for the overall direction of the agency's digital practice.

"Beyond the Best Place to Work accolades, Horizon is known in the industry for having a very unique work environment said Sarah Baehr, EVP, Managing Partner of Digital Investment at Horizon Media. "The agency is home to some of the brightest minds in the industry, and I am delighted to work alongside Marianne and Donnie to drive greater efficiencies."

Baehr is a veteran of the media industry with over 20 years of experience. Before joining Horizon, she was EVP, Managing Director, Digital at Carat where she drove best practices and integration across all media channels including print, video, mobile, and social. Prior to her time at Carat, Baehr held leadership positions at several other agencies – she was SVP, Director of Digital Publishing at MediaVest; Vice President, National Media Lead at Razorfish; and Partner, Group Planning Director at OgilvyOne/MOne Worldwide.

Baehr has received various industry accolades throughout her illustrious career, including a Min Sweet 16 designation in 2011, Advertising Women of New York's Working Mother of the Year award in 2012, AdAge's Top Digital Hires list in 2013, and a 212 NYC Thought Leadership Award. She graduated from University of Southern California in Los Angeles with Bachelor's Degrees in English & American Literature and International Relations and currently lives in New York City.  

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Horizon Media
Kaya Lobaczewski
(212) 220-2102

SOURCE Horizon Media, Inc.