Horizon Media Hires Greg DePalma as Vice President, Advanced Video Analytics

DePalma Joins Horizon's WHERE Team to Lead Advanced TV and Video Analytics

Jan 22, 2016, 08:07 ET from Horizon Media, Inc.

NEW YORK, Jan. 22, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that it has hired Greg DePalma as Vice President of Advanced Video Analytics. DePalma will report to Eric Blankfein, Chief of the WHERE Group, effective immediately.

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In his role as VP of Advanced Video Analytics within the agency's channel insights practice, the WHERE group, DePalma will provide perspective, opportunity, and analysis for Horizon's clients and internal investment teams on where the right partnerships and technologies lie to further increase efficiencies of data-driven audience buying. DePalma will collaborate with the agency's Advanced TV practice to more effectively use inventory and create more value across linear television channels while offering clients more precise data-driven audience targeting.

"Greg is at the forefront of the video analytics revolution," said Eric Blankfein, Chief of the WHERE Group. "We are excited to work with him to bring the best advanced targeting and technologies to our clients as the space continues to rapidly evolve."

"I am excited to join the WHERE group to lead this specialized practice to push the boundaries of the the addressable and advanced space and deliver more opportunities and value for our clients," said Greg DePalma, VP of Advanced TV at Horizon Media.

Most recently, DePalma was Senior Vice President at IRI, Inc., where he managed a diverse client roster to leverage a combination of primary and secondary data. Previously he worked as Vice President of Audience Insights at TiVo within its research practice to develop, analyze, and optimize advertising through big data. Earlier, DePalma was the founder and president of DePalMix Sonic Branding and Entertainment, a branding, licensing, and production company. He previously held positions at Lending Tree, LLC, Millward Brown International, and Nielsen Media Research, and graduated from Bucknell University and Fordham University.

About Horizon Media

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.3 billion and over 1,200 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Horizon Media
Kaya Lobaczewski
(212) 220-2102

SOURCE Horizon Media, Inc.