Horizon Media Sends its Employees Back to School
Agency Educates Future Intrapreneurs at NYU School of Professional Studies Through a Course That Provides the Knowledge and Skill Sets to Think Innovatively About Their Everyday Professional Roles and Beyond
NEW YORK, Oct. 15, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is proud to announce that it will send its entrepreneurial employees to study intrapreneurship at the NYU School of Professional Studies (NYUSPS), a global leader in higher education. The NYUSPS course, commencing this month, will equip selected Horizon employees with a start-up mind-set to apply to their everyday roles within the company. The course is a component of Horizon Media's internal pilot program, UpStartU, which encourages employee intrapreneurship.
"Millennials want more out of their jobs than just a pay check—they're seeking opportunities that will enrich their lives and careers beyond their day-to-day responsibilities in the office," said Sarah Bachman, Vice President of Mobile Strategy at Horizon Media, and architect of the intrapreneurship employee education initiative. "The employees selected to take part in the course will gain an invaluable set of intrapreneurial skills that can be applied inside and outside of our organization. The resulting opportunities present a win for our employees, clients, and the agency as a whole."
The initiative aims to teach employees to think differently and how to pivot when posed with challenges in their careers and intrapreneurial pursuits. The course has enrolled employees across all levels of experience—from account coordinators and assistants, to the agency's senior leaders. A panel of the company's senior leadership has selected up to 16 of the agency's best and brightest team members, following a rigorous interview process. Students will receive a digital badge from NYUSPS at the successful conclusion of the course, which can be displayed through their social media presence and on their digital resume.
"It's important for organizations to challenge their employees," said Taylor Valentine, chief invention officer at Horizon Media. "By promoting different ways of thinking in order to realize new ideas, we can help our people to thrive, invent, and maximize their potential."
The three-month course will be held onsite at the NYU School of Professional Studies in New York City. For more than eight decades, the School has provided comprehensive, professionally oriented educational experiences to students from the New York metropolitan area, across the country, and around the globe. The NYU School of Professional Studies provides high-caliber program curriculum that is professionally relevant and that is taught by top industry experts.
Employees from the company's Los Angeles office will be invited to participate in the course via video conference technology. At the conclusion of the program, students will prepare a business plan and present their ideas to Horizon Media President, Founder, and Chief Executive Officer, Bill Koenigsberg.
Horizon Media plans to implement its UpStartU program as an internal continuing education opportunity for its employees.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.
About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies has fostered a rich tradition of serving the City and the world, by providing educational experiences that prepare students who are just beginning on their career path, as well as those who are seasoned veterans. Through undergraduate, graduate as well as career advancement courses and diploma programs that span a plethora of industry-related disciplines, the School has shaped the very landscape of professionally oriented education. In the classroom, in the field, and online, its programs have inspired the next generation of leaders, to innovate, communicate, and succeed in a constantly changing world that offers limitless opportunity.
For more information about corporate training programs please contact: Kristine Mish at 212-998-7013 or [email protected].
Press Contacts
Horizon Media
Kaya Lobaczewski
(212) 220-2102
[email protected]
NYU School of Professional Studies
Paola Curcio-Kleinman
(212) 998-7077
[email protected]
SOURCE Horizon Media, Inc.
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