NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that its fully transparent programmatic trading desk, HX, has partnered with AD/FIN, an independent programmatic intelligence company, to further enhance accountability in programmatic media trading.
The partnership makes Horizon Media's HX the first major programmatic trading desk to actively embrace independent, 3rd party verification of its programmatic transactions at the impression level, providing the agency's clients with an unprecedented level of transparency on digital media activations processed through HX. The agency will encourage clients to seek independent verification and to engage AD/FIN for programmatic price and fee transparency services.
This move is part of HX's commitment to delivering on its Programmatic Advertiser's Bill of Rights, an articulation of 10 core principles that HX abides by for all campaigns. These principles include: having an understanding of tech and service charges, viewing marketplace CPMs exactly as they appear in auction data, and inventory transparency with CPMs by site, among others.
With AD/FIN's ability to ingest and process bid level impression data, these analyses and more can be independently verified and delivered consistently to advertisers regardless of the DSPs and data partners being deployed by HX. With AD/FIN, HX can truly deliver on its Programmatic Bill of Rights with accountability.
"We compete everyday with agencies and trading desks that claim transparency, but few, if any, can prove it. At Horizon, we stand by our commitment to accountability and see tools like AD/FIN as key to practicing what we preach," said Adam Heimlich, Senior Vice President, Managing Director, Programmatic of HX at Horizon Media.
"It's exciting to have Horizon take this progressive position in the industry, giving its clients access to a level of granularity and accuracy previously unseen in programmatic buying," said Andrew Altersohn, Chief Executive Officer at AD/FIN. "For programmatic to overcome its 'black box' image, it needs more players, like Horizon's HX, committed to tangible delivery of transparency and accountability."
AD/FIN is an independent market intelligence company, which aims to be the definitive source for programmatic media trading intelligence and integrity. For more information, please visit www.adfin.com.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York with a second full-service office in Los Angeles. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees.
For more information, please visit horizonmedia.com.
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SOURCE Horizon Media, Inc.