Hospitality Market in Morocco Facts at a Glance-
- Total Pages: 120
- Companies: 10+ – Including Accor SA, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Kenzi Hotel Group, Louvre Hotels Group, Mandarin Oriental Hotel Group Ltd., Marriott International Inc., Rotana Hotel Management Corp., Shanghai Jin Jiang International Hotels Group Co. Ltd., and Wyndham Hotels and Resorts Inc. among others.
- Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
- Segments: Type of tourists (international and domestic) and Type of service (food service and accommodation).
Vendor Insights-
The hospitality market in Morocco is fragmented and the vendors are deploying growth strategies such as price, government licensing, service portfolio, quality, brand, and safety measures to compete in the market.
- Accor SA- The company operates under Hotel Services, Hotel assets and others, and New Businesses segments. The company also offers hotel resorts for tourist.
- Four Seasons Hotels Ltd.- The company offers services of flight booking, hotels, cruise services, domestic and international package. Moreover, the company also provides hotels and other services to foreign tourists.
- Hyatt Hotels Corp.- The company offers hospitality spa and dine in services to the tourist in all cities of Morocco.
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Segmentation Analysis
The hospitality market share growth in Morocco by the international segment will be significant during the forecast period. International tourism refers to tourism that crosses national borders. Tourism in Morocco is well developed, maintaining a strong tourist industry focused on the country's coast, culture, and history. Morocco is one of the major destinations for foreign tourists traveling in Africa. As Morocco is the most popular place for international tourism, which will drive market growth during the forecast period.
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Latest Drivers & Trends Driving the Market-
- Hospitality Market in Morocco Driver:
- Shifting preference for local and authentic experiences:
Many tourists are shifting from traditional traveling to local and authentic traveling experiences. They are focusing more on exploring local communities and their cultures, which are considered to be one of the most important aspects of the hospitality market in Morocco. These tourists prefer buying local products instead of souvenirs; undertaking adventure trips in public transport instead of taxis. Also, having dinner in a restaurant that uses zero-kilometer ingredients, including local, low-impact primary ingredients, such as meat, cheese, and honey. This new form of tourism is expected to become popular among tourists as they are becoming more aware of the environmental impact of tourism, which will fuel the growth of the market in focus during the forecast period.
- Hospitality Market in Morocco Trend:
- Increase in Internet access and online testimonials:
The Internet provides consumers with all the essential information related to travel besides customer-generated reviews through testimonials. It also provides direct access to destination images and videos, reviews, weather reports, and maps and guides. For instance, booking.com, one of the prominent booking portals, provides users with booking options depending on the type of trip they wish to take. In 2020, the website had over 65 million guest reviews. Online testimonials are expected to gain more attention as they help travelers plan their visits and related itinerary. This is expected to have a positive impact on the hospitality market in Morocco during the forecast period.
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Hospitality Market in Morocco Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.40% |
Market growth 2022-2026 |
$ 1.87 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.67 |
Regional analysis |
Morocco |
Performing market contribution |
Morocco at 100% |
Key consumer countries |
Morocco |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Accor SA, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Kenzi Hotel Group, Louvre Hotels Group, Mandarin Oriental Hotel Group Ltd., Marriott International Inc., Rotana Hotel Management Corp., Shanghai Jin Jiang International Hotels Group Co. Ltd., and Wyndham Hotels and Resorts Inc. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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