HOT TAMALES 3 ALARM Sizzles this Spring

BETHLEHEM, Pa., March 1, 2012 /PRNewswire/ -- HOT TAMALES®, America's favorite cinnamon-charged candy, is heating things up this Spring with the new HOT TAMALES® 3 ALARM Candy. HOT TAMALES® 3 ALARM explodes with three intense levels of increasing heat:  hot, hotter, and hottest! 

(Photo: http://photos.prnewswire.com/prnh/20120207/PH48365 )

Hot Product News

In each package of HOT TAMALES® 3 ALARM fans will be able to test their taste buds' boundaries with the sizzling combination of three distinctly different pieces of hot cinnamon flavored candy.  

...HOT the traditional heat of HOT TAMALES® Cinnamon
...HOTTER the familiar flare of HOT TAMALES FIRE®
...HOTTEST the heat of the newest, "hottest" HOT TAMALES® bean to ever exist

These packages will be available nationally this Spring in a large theater box, large peg bag, small theater box, countgoods bag, and changemaker box.

"What's 3 ALARM Hot?" Report

With the introduction of the of the new candy, the HOT TAMALES® 3 ALARM Report on "What's HOT with College Students" asked college students between the ages of 18-24 a wide range of questions on "HOT," current topics.  The sizzling hot responses are an interesting peek at American culture through the eyes of America's College Students.

The entire HOT TAMALES® 3 ALARM Report on "What's HOT with College Students" can be found at www.hottamales.com or http://www.prnewswire.com/news-releases/hot-tamales-3-alarm-report-on-whats-hot-with-college-students-138840099.html.  A quick pulse at some of the report: 

Q. Who's The "HOTTEST" TV Celebrity?
A. Ashton Kutcher (Two and A Half Men) (34%)

Q. What's The "HOTTEST" Celebrity Trend?
A. Hair color and style changes (36%)

Q. Where is the "HOTTEST" Spring Break Spot?
A. Florida (35%)

GET FIRED UP!® With the Hotties Contest

College students can GET FIRED UP!® by entering the Campus Hotties Video Contest.  HOT TAMALES® is searching to find the "HOTTEST" college students who are social, fun, daring, and of course, 3 ALARM HOT! Students will be able to submit their video and show why they believe they are HOT TAMALES® 3 ALARM HOT. While there will be three levels of winning, only one student will be crowned the "HOTTEST." 

The HOT and HOTTER winners will each receive a monetary gift card and HOT TAMALES® 3 ALARM candy.  The HOTTEST college student could win a prize package valued at approximately $2,000 which includes a monetary gift card, a tablet computer, docking station, free music download card, and candy!   

To enter the contest, eligible students create and upload a HOT video through www.hottamales.com starting on March 19th.  The contest ends on April 20th.  Complete rules and regulations can be found on the site.

HOT TAMALES® Candies have only 7 calories a piece, 0 grams of fat and are kosher and gluten free.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.