HOT TAMALES® TROPICAL HEAT™ Candies Make Taste Buds Sizzle Coast-to-Coast

TROPICAL HEAT™ Launches Nationally Just in Time for Cinco de Mayo

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Apr 29, 2015, 09:17 ET

BETHLEHEM, Pa., April 29, 2015 /PRNewswire/ -- America's #1 cinnamon confection¹ HOT TAMALES®, manufactured by Just Born Quality Confections, announced today that its spicy fruit variety TROPICAL HEAT™ is launching nationally. TROPICAL HEAT™ is a one-of-a-kind spicy fruit mix that delivers sweet heat in every fruity bite for a mouth-refreshing and flavor-charged snacking experience.

HOT TAMALES® TROPICAL HEAT™ is FRUIT FIRED UP™! It is a unique departure from the original HOT TAMALES® Fierce Cinnamon variety that spicy candy lovers have come to know and love. TROPICAL HEAT™ will allow fans to experience a new twist on the original cinnamon candies with a fruity mix of spicy flavors, including: Mango Tango, Pineapple Picante and Limon Fever.

"We think fans of spicy candy will enjoy the unique fruity twist TROPICAL HEAT™ brings to the candy aisle," said Koren Ivie, Brand Manager of HOT TAMALES®. "TROPICAL HEAT™ is a fruity addition to the HOT TAMALES® family, which caters to the bold and adventurous candy lover and gives fans a fun and sizzling taste experience."

The chewy candy category has seen continued growth, which ignited desires to expand the HOT TAMALES® product line, though innovation in the flavor space was the key influencer in the development of TROPICAL HEAT™. Recent flavor innovation has revealed trends among intense flavors such as spicy and sour, unique "heat plus" flavor combinations pairing hot flavors with other flavor types, and ethnically inspired flavors.² The bold flavor of TROPICAL HEAT™, coupled with its fiery infusion of tropical fruit flavors demonstrates the brand's commitment to remaining on-trend and delivering innovative products to meet consumers' changing needs and extend flavor appeal.

HOT TAMALES® TROPICAL HEAT™ is a kosher, gluten and fat free candy that will be available in several shareable pack types, each packed with intense levels of flavor, including: .78 ounce boxes, 1.8 ounce pouches, five and 8.3 ounce theater boxes, five and eight ounce peg bags and 10 ounce stand-up bags. The SRP for these items range from $0.25 - $3.50.

For more information on HOT TAMALES® TROPICAL HEAT™ please visit www.hottamales.com and be sure to follow HOT TAMALES® on Instagram under the user name HOTTAMALESCANDY, on Twitter using the handle @HOTTAMALESBRAND or #FruitBeHot and on Facebook at www.facebook.com/HotTamalesCandy.

About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^® and MIKE AND IKE^® Brand candies. GOLDENBERG'S^® PEANUT CHEWS^® Brand candies are produced in Philadelphia, PA. In 2015, the MIKE AND IKE^® Brand celebrates its 75^th Anniversary, while the HOT TAMALES^® Brand celebrates its 65^th anniversary. All Just Born candies are made in the U.S.A