BETHLEHEM, Pa., April 29, 2015 /PRNewswire/ -- America's #1 cinnamon confection1 HOT TAMALES®, manufactured by Just Born Quality Confections, announced today that its spicy fruit variety TROPICAL HEAT™ is launching nationally. TROPICAL HEAT™ is a one-of-a-kind spicy fruit mix that delivers sweet heat in every fruity bite for a mouth-refreshing and flavor-charged snacking experience.
HOT TAMALES® TROPICAL HEAT™ is FRUIT FIRED UP™! It is a unique departure from the original HOT TAMALES® Fierce Cinnamon variety that spicy candy lovers have come to know and love. TROPICAL HEAT™ will allow fans to experience a new twist on the original cinnamon candies with a fruity mix of spicy flavors, including: Mango Tango, Pineapple Picante and Limon Fever.
"We think fans of spicy candy will enjoy the unique fruity twist TROPICAL HEAT™ brings to the candy aisle," said Koren Ivie, Brand Manager of HOT TAMALES®. "TROPICAL HEAT™ is a fruity addition to the HOT TAMALES® family, which caters to the bold and adventurous candy lover and gives fans a fun and sizzling taste experience."
The chewy candy category has seen continued growth, which ignited desires to expand the HOT TAMALES® product line, though innovation in the flavor space was the key influencer in the development of TROPICAL HEAT™. Recent flavor innovation has revealed trends among intense flavors such as spicy and sour, unique "heat plus" flavor combinations pairing hot flavors with other flavor types, and ethnically inspired flavors.2 The bold flavor of TROPICAL HEAT™, coupled with its fiery infusion of tropical fruit flavors demonstrates the brand's commitment to remaining on-trend and delivering innovative products to meet consumers' changing needs and extend flavor appeal.
HOT TAMALES® TROPICAL HEAT™ is a kosher, gluten and fat free candy that will be available in several shareable pack types, each packed with intense levels of flavor, including: .78 ounce boxes, 1.8 ounce pouches, five and 8.3 ounce theater boxes, five and eight ounce peg bags and 10 ounce stand-up bags. The SRP for these items range from $0.25 - $3.50.
For more information on HOT TAMALES® TROPICAL HEAT™ please visit www.hottamales.com and be sure to follow HOT TAMALES® on Instagram under the user name HOTTAMALESCANDY, on Twitter using the handle @HOTTAMALESBRAND or #FruitBeHot and on Facebook at www.facebook.com/HotTamalesCandy.
About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand candies. GOLDENBERG'S® PEANUT CHEWS® Brand candies are produced in Philadelphia, PA. In 2015, the MIKE AND IKE® Brand celebrates its 75th Anniversary, while the HOT TAMALES® Brand celebrates its 65th anniversary. All Just Born candies are made in the U.S.A
1 According to IRI data
2 Data monitor Food and Beverage Ingredient Focus: Emerging Trends to Watch, August 2014
SOURCE Just Born Quality Confections