Signs Three-Year Partnership with the NBA's Atlanta Hawks and NHL's Atlanta Thrashers

Online travel specialist to provide exclusive group hotel discounts to Hawks and Thrashers fans.

Oct 13, 2010, 13:19 ET from

ATLANTA, Oct. 13 /PRNewswire/ -- The Atlanta Hawks and Atlanta Thrashers have signed a three-year partnership with online travel specialist to provide exclusive hotel room rate discounts to fans that purchase group tickets to Hawks and Thrashers games.  will become the first online travel company to offer real-time online bookings to more than 36,000 worldwide travel destinations specifically tailored for Hawks and Thrashers group ticket buyers., the leading provider of online services in the global group hotel sales market, was the first to develop the automated bidding system whereby hotels bid on guests' business.  Through this technology, guests gain access to direct contact with the hotel and competitive rates.

"As we looked to expand our exposure in the Atlanta market, there was no better way to do this than by partnering with the Atlanta Hawks and the Atlanta Thrashers," said CEO Tim Hentschel. "Just as these two teams' goals are to consistently play the best basketball and hockey in the world for their fans, our goal is to consistently achieve the best accommodations at the best value for our customers." and the Atlanta Hawks and Atlanta Thrashers have also partnered to support local young athletes.  One youth team recognized by the Atlanta Hawks and one recognized by the Atlanta Thrashers will pay only 50% of their group hotel costs for an upcoming tournament or away game, thanks to 

"Hawks and Thrashers games are among the best entertainment values in Atlanta, which made a partnership with, a leader in hotel value, a natural fit," said Tracy White, Senior Vice President, Sales and Marketing, and Chief Sales Officer for the Atlanta Hawks and Atlanta Thrashers. "The ability to provide our loyal fans with an exclusive hotel benefit is just one of the ways we thank them for their support."

CONTACT: Katie Teixeira, 888-300-3647, ext. 150,