Clay Yourself Contest Concludes; Grand Prize Winner Leonty M. Will Star in a Commercial

Leonty will travel to Los Angeles to watch behind the scenes commercial production

Mar 11, 2011, 09:00 ET from

DALLAS, March 11, 2011 /PRNewswire/ --® today announced a winner to the "Clay Yourself " ( contest, a contest designed not only for visitors to "audition" to star in a commercial, but to create digital clay avatars of themselves. Throughout the contest, over 390,000 people visited making more than 230,000 clay headshots and voting 1,177,040 times in the eight short weeks of the contest. Over 41,000 headshots were uploaded to Facebook.


The Grand Prize winner, Leonty M., is a travel enthusiast who lives in Winston-Salem, NC. He entered the contest with a Kelly-green shirt clad, sunglass wearing and headphone equipped clay avatar and won the hearts of fellow voters and the final judges. He will travel to Los Angeles in April, to get a behind the scenes view of the commercial creation. During his three day, two night stay, has provided Leonty with a complimentary package at a hotel in Los Angeles.

"Leonty's avatar is a fun complement to the cast of clay avatar characters planned for the upcoming commercial," said Vic Walia, senior director of North America brand advertising. "Many creative and interesting avatars were created, and seeing imagination shine through the portal was inspiring."

In addition to the grand prize, eight weekly winners received $200 coupon vouchers for Due to this site's popularity, the microsite will remain active indefinitely even though the commercial audition portion of Clay Yourself is over. Users can still create digital avatars, share them with friends and browse the photo gallery. In addition to the support of the Clay Yourself users, the site won the Favorite Website Awards' "Site of the Day" distinction on February 18th.

Follow on Facebook at to see the winning clay avatars. For more information, please visit:

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