Expands Annual Fairway to Wellness Charity Golf Tournament with New Beneficiary

Proceeds benefit the American Cancer Society, the American Diabetes Association and St. Jude Children's Research Hospital

Sep 23, 2013, 14:34 ET from

DALLAS, Sept. 23, 2013 /PRNewswire/ --® today announces St. Jude Children's Research Hospital as the newest beneficiary for its annual Fairway to Wellness Golf Tournament. St. Jude joins American Cancer Society and the American Diabetes Association as benefactors for the second annual event to be held Thursday, October 3rd at Cowboys Golf Club in Grapevine, Texas.


The Fairway to Wellness Charity Golf Tournament's mission is to spread awareness about diabetes, cancer, and deadly childhood illnesses. Last year, through generous support from vendors, partners and affiliates, more than $60,000 in net proceeds was raised for participating charities. 

"We had an overwhelming response to our first event," said Matt Goynes co-founder of Fairway to Wellness. "We're excited to continue our efforts toward building awareness and raising funds to help eradicate diabetes and cancer. Plus, thanks to our presenting sponsor Hotel, we've now aligned with St. Jude to contribute funds for pediatric cancer and children with other catastrophic diseases." 

The tournament began in 2012 as the brainchild of employees who have been affected by cancer and diabetes. Employees from the Dallas headquarters will volunteer in organizing the event and proceeds will support the work of these non-profit organizations.

Sponsors to date include:, Facebook, TripAdvisor, Yahoo!, AOL, Tapjoy, The Weather Channel, Samuel Adams, Hulu, Fetch Media, Criteo, AdKnowledge, SponsorPay, Havas, Skidmore Studio, Tapad, AT&T Ad Works, Cross Install, Gensler, Ad-x, EnergiPR, Finn Partners, Young & Rubicam – Chicago, and TargetCast Media.

To find out how you can support the cause, please visit the Fairway to Wellness Facebook page at and tweet with #FairwaytoWellness via @Hotelsdotcom

Press Contacts:

Pat Burek
Finn Partners for
Phone: (212) 715-1542
Email: (201)-655-3406

Taylor L. Cole, APR North America
Phone: (469) 335-8442

About the American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit Information from both these sources is available in English and Spanish.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing about $3.6 billion, we turn what we know about cancer into what we do. As a result, more than 12 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

About St. Jude Children's Research Hospital
Since opening more than 50 years ago, St. Jude Children's Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting or following us on and

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