® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic Demographic

Jan 17, 2013, 10:18 ET from

DALLAS, Jan. 17, 2013 /PRNewswire/ -- Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from®, the world's leading hotel booking website.


The U.S. Hispanic population currently stands at 52 million people according to the U.S. Census Bureau and is forecasted to make up nearly 25 percent of the entire U.S. population by 2050.

Offering an array of family activities for children and adults that make it an appealing destination for multi-generation trips, Orlando saw the most bookings among U.S. Hispanic travelers via the Spanish language website. Hispanic travelers are also more likely to visit theme parks – a category in which Orlando reigns supreme – according to Mandala Research.

Family travel also represented a significant trend among U.S. Hispanic travelers according to With a 70 percent Hispanic share of the city's total population that trumps all other U.S. destinations on the list, Miami was the second most booked destination on the Spanish language site. Orlando and Miami were followed by New York and Las Vegas – all of which have large Hispanic communities that compose more than a quarter of the residents in each city according to the U.S. Census Bureau.

"The emerging Hispanic market is expected to wield up to $1.5 trillion in spending power by 2015, which represents a significant opportunity for the rebounding U.S. travel industry," said Victor Owens, vice president and general manager, North America. "We've made a concentrated effort to better connect with our U.S. Hispanic customers, becoming the only hotel booking site to launch a Spanish language site for the U.S. Hispanic population and creating a targeted Spanish TV advertising campaign. We're eager to continue fostering the relationship we have with this important demographic."

While New York – the most expensive city in the U.S. according to the® Hotel Price Index™ HPI® – was a top-three destination in terms of bookings to Manhattan properties, the  greater New York City area represented the 19th most frequented destination for Hispanics. Puerto Rico, Dominican Republic, and Santiago, Chile represented the only international destinations on the top 10  list. Fort Lauderdale, Los Angeles and San Antonio filled out the remainder of the list.


Top Destinations Among U.S. Hispanic Travelers




Orlando, Fla.


Miami, Fla.


New York, N.Y.


Las Vegas, Nev.


Puerto Rico


Dominican Republic


Fort Lauderdale, Fla.


Los Angeles, Calif.


San Antonio, Texas


Santiago, Chile


For more information about the new Spanish language website for the U.S. Hispanic market, which includes tailored everyday travel deals and special promotions – such as the Texas Sale – please visit

Press contacts:

Ashley Aberbach – Finn Partners for
Phone: (212) 715-1524
Twitter: @finnpartners

Taylor L. Cole, APR North America
Phone: (469) 335-8442
Twitter: @taylorlc

About® is a leading online accommodation booking brand. Through its global network of websites,, LP connects travelers with over 160,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay., LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through, LP's industry-leading loyalty program Welcome Rewards®, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel,, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at enabling customers to book on the go with access to 20,000 last minute deals. publishes an award-winning twice-yearly review of international hotel room price trends called the Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at Follow on Facebook at, on Twitter at and on YouTube at LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands., Hotel Price Index, HPI, Finding You The Perfect Place and the logo are either registered trademarks or trademarks of, LP. All other trademarks are property of their respective owners. © 2013, LP. All rights reserved. CST # 2083949-50