is Among Inaugural Travel Launch Partners for Updated Facebook Comments Plug-in

Hotel booking site is among the first travel companies to launch new functionality in US and UK

Mar 16, 2011, 09:36 ET from

DALLAS, March 16, 2011 /PRNewswire/ --, the world's leading online hotel booking website, has today launched Facebook® comments functionality on its US and UK websites.

The plug-in enables people who use Facebook to leave comments directly on the site about destinations and hotels as well as suggest activities and places to visit in those destinations. Comments left by people on will show in their Facebook Newsfeed so their friends can join in and share additional information on the destination. Additional comments made by friends can also be shared in the stream on the page (such as city landing pages), encouraging discussion and interaction between customers.

The addition of the new comment functionality on adds a new dimension for customers who can now obtain recommendations to solicit destination information from fellow customers. The comments function comes in addition to the 1.8 million hotel reviews from customers who have actually stayed in the hotels.

"We are very proud to be among the first travel companies to bring Facebook comments to our customers," says Meera Bhatia, Senior Director of Global Product Planning for "Facebook comments perfectly complements the current information we carry on and enables visitors to our US and UK sites to engage with other visitors to get up-to-the-minute destination information, ask questions and solicit recommendations."

Facebook comments have been placed on the destination pages where customers are looking for further information. To see Facebook comments in action visit Follow USA on Facebook at

Press contacts:

Meghan Callaghan – Ruder Finn for

Phone: (212) 715-1608

Email :

Taylor L. Cole, APR North America

Phone : (469) 335-8442

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