Hotwire.com Launches in the UK Bringing 4-star Hotels at 2-star Prices

LONDON, March 29, 2011 /PRNewswire/ -- British holidaymakers looking to bag a bargain break at home or abroad this year are in for a treat.  Hotwire.com®, a leading US discount travel site is launching in the UK, bringing its deeply discounted hotel 'Hot Rates' to British shores.  More than 40%(1) of hotel rooms are left vacant every night; Hotwire® specialises in selling these rooms for greatly reduced rates of up to 50% off.  

With Hot Rates™ available in more than 2450 cities worldwide, the UK launch of Hotwire promises to make travel more affordable for Brits whether holidaying in the UK or an exotic location further afield.

"We are proud to announce the launch of Hotwire in the UK, bringing British customers the best hotel deals from some of the most trusted hotel brands in the world," said Clem Bason, President of Hotwire. "Customers are looking for new ways to save when booking a holiday or short break. At Hotwire that's what we do. We work hard every day to bring unsold rooms to consumers at deeply discounted prices ensuring that customers continue to have great travel experiences, they just pay less for them."

Hotwire Hot Rates offer great savings(2)

How Hotwire works

Hotwire has special relationships with over 25,000 leading hotels worldwide. When these hotels have unsold rooms, they use Hotwire to fill them, so consumers get up to 50% off standard rates. Travellers wishing to take advantage of Hotwire Hot Rates are given information about the hotel's star rating, amenities, neighbourhood and customer reviews of the hotel.  Once the room has been booked, the name of the hotel is revealed.

Hotwire offers Hot Rates to suit every budget and trip, so whether you are planning a late getaway family holiday in Florida, a weekend with the boys in Liverpool, to splash the cash in New York City or a gastronomic adventure in Madrid, Barcelona, or Paris, Hotwire has a plethora of affordable hotels on offer from well-known brands and independent hoteliers.

About Hotwire

Hotwire.com is a leading discount travel site that helps travelers' book hotel rooms at significant savings you can't find on many other travel sites. Launched in the U.S. in 2000 and in the U.K. in 2011, Hotwire's unique partnerships with hotels worldwide offers travelers deeply discounted hotel rooms that would typically go unsold. J.D. Power and Associates 2008 Independent Travel Web Site Satisfaction Study(SM) recognized Hotwire for ranking "Highest in Customer Satisfaction Among Independent Travel Web Sites, Three Years in a Row." Hotwire is an operating company of Expedia, Inc. CST: 2053390-40. NST: 20003-0209. For more information, visit http://www.hotwire.com/.

Hotwire, Hotwire.com, Hot Rates and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2011 Hotwire, Inc. All rights reserved.

(1)Per STR Global, January 2011 report, UK hotel occupancy at 56.7%

(2)Savings percentage discounts are based on Hotwire Hot Rate deals found [in the last 3 weeks] for a specific date range compared with lowest published rate we've found on leading retail sites when we conducted our search.  Prices are dynamic and may no longer be available and will vary based on your desired travel dates.

Media contact:
Helen Ellis
Atomic PR
+44 (0) 20 7282 2903
[email protected]

SOURCE Hotwire.com