House of Lords Debuts "After Dark" 2012 Men's Clothing Line at MAGIC

LOS ANGELES, Feb. 8, 2012 /PRNewswire/ -- House of Lords is pleased to announce the debut of "After Dark," their new spring/summer 2012 line of premium menswear, at the MAGIC trade show in Las Vegas. With this new line, House of Lords introduces an exciting new line of streetwear shirts, expands their existing line of jeans, and incorporates emerging fashion trends into every piece.

With "After Dark," brand lovers will recognize the signature House of Lords artistry but will also appreciate the more refined look of this year's line. To create the new feel, House of Lords founder Kevin Naim has shaped the trends from the front lines of fashion into his own inimitable style. New items are simple, streamlined chic, yet always authentic to the brand's distinctively edgy spirit.

Having recently concluded a successful photo shoot of the new line at Hotel Maison 140 in Beverly Hills, Naim is excited to unveil "After Dark" at MAGIC.

"I'm thrilled with what we've accomplished with this line," says Naim. "We'll be showing more than 60 new styles for the first time this season, including innovative denim options and a fresh new line of button-down shirts. This marks our fourth consecutive year at MAGIC, and it's an important event for us. Because House of Lords is available only through select boutiques and websites, MAGIC allows us to meet new customers and solidify relationships with existing ones."

Buyers and the press can make appointments to view the entire line and learn more about exciting new developments from House of Lords by visiting booth 30089 in the MENS/WEAR section in Mandalay Bay. For more information, go to www.HouseofLordsClothing.com or email [email protected].

About House of Lords
Founded in 2008, our premium line of men's streetwear shirts, clubwear shirts and high-quality jeans embody a distinctive strength and raw energy. Our founder draws his inspiration from the nightlife he loves, the rock & roll he grew up with, and the emerging trends he discovers around the world. The result is an effortlessly edgy style that is at once refined and more than a little untamed. House of Lords is sold exclusively through high-end specialty boutiques and online retail sites. Please visit www.HouseofLordsClothing.com or email [email protected] to see our current lines and new releases.

SOURCE House of Lords