Houston-Based Communications Firms Partner to Win New NTR Client Account

Jan 12, 2010, 10:54 ET from MWH Public Relations from ,Womentality Magazine

HOUSTON, Jan. 12 /PRNewswire/ -- Full-service communications firm MWH Public Relations and digital online publication Womentality Magazine are again collaborating to bring non-traditional revenue (NTR) stream products to new client I'm Ready Productions, Inc. As the national theatre and music production company's communications firm of record, the Houston-based duo of MWH and Womentality are poised to help the company achieve its vision.

"The two firms bring a host of creative concepts, energy and experience to us," said I'm Ready Productions Founder Je'Caryous Johnson. "MWH Public Relations and Womentality Magazine showed us how we can uniquely and quickly strengthen our brand in the market while supporting our 2010 growth plans with greater efficiencies."

The collaboration of the two firms seeks out innovative ways to market their clients. A slate of NTR products and services for I'm Ready Productions is scheduled for roll out in 2010, including a new Internet brand presence, magazine, relationship conference and a Web-based relationship radio program.

The term NTR was originally coined in the arenas of television and radio, but the use of out-of-the ordinary methods of marketing and promotions has gained wider exposure.

Texas Business Alliance, a nonprofit business development organization, recently utilized the combined forces of MWH and Womentality to produce a two-day women's business conference that was a cut above the rest. The resulting 2009 "One Woman National Business Conference" was a study in serving substance with style and entertainment.

About MWH Public Relations

MWH Public Relations delivers a broad range of communications services to a diverse client base. Based in Houston, Texas, MWH PR specializes in image and message shaping, marketing, public and media relations, community relations, event planning and advertising.  The MWH PR team of strategists, designers, writers, researchers and developers connects its clients with their customers through innovative approaches.  Visit www.mwhpublicrelations.com for additional details.

About Womentality Magazine  

Womentality Magazine is a monthly digital publication. The magazine offers readers news and information on current business issues, profiles of corporate executives, entrepreneurs and articles highlighting the best practices that effect women in corporate America and the professional community. Get your Womentality online at www.womentalityonline.com.


Margo Williams Handy, MWH Public Relations

281.213.9554, 832.492.2407 or margo@mwhpublicrelations.com

Lauren Williams, Womentality Magazine

832.722.1383, info@womentalityonline.com

SOURCE MWH Public Relations; Womentality Magazine