Houston Brokerage Circa Real Estate Recognized Nationally for Marketing Initiatives
HOUSTON, Nov. 28, 2018 /PRNewswire/ -- On November 19, 2018, Circa Real Estate LLC accepted two honorable mention awards at the nationally recognized PR News Awards Ceremony in New York. Houston brokerage Circa Real Estate placed in the top three in the country for "Most Engaged Brand" and top ten in the country for "Best Digital Marketing Campaign <$100,000," joining brands such as Cisco, Microsoft, HP, Dreamworks, and more.
"It's an honor to accept these recognitions on behalf of Circa Real Estate," says Mary Wassef, Broker and owner of the company. "Our team has worked hard with other Houston local businesses, artists, and nonprofits to help cross-promote and grow our community."
"A company that invests time in helping others, and does it in a genuine and effective way, will be a more engaged brand than a company that prioritizes self promotion," says Cody White, owner of Half-Moon Media LLC and marketing lead for Circa Real Estate. "Mary Wassef and her team genuinely care about helping out others, and it shows through their marketing initiatives."
Circa Real Estate credits this success to leveraging its position in the community and prominent location on 19th Street in the Heights by promoting other local businesses, artists, and non-profit organizations, and doing so in a consistent and effective way. For each event, Circa Real Estate ensures some other company or organization also sees a benefit through either free marketing, donations, or awareness.
"We are in real estate. It is not only the right thing to do, but from a business perspective, the community should be our priority," says Mary Wassef. "A healthy community with successful local businesses and a strong art presence is a place where people want to live. And that's where the Realtors® at Circa Real Estate can help."
"Most Engaged Brand"
Recognized in Top Three Brands for category, Finalist and Honorable Mention
Circa Real Estate was recognized specifically for its continuous initiatives in Houston's local art community. In 2017, the company opened up a new location on 19th Street in an office with great visibility and promotional opportunities. Mary Wassef made the decision to turn this space into a commission-free art gallery for local artists.
In addition to the increased exposure for the featured artist, Circa Real Estate funds two art events each month to help promote the artwork and give its agents a platform for connecting with the community. To date, more than 60 free art events have been hosted at Circa Real Estate, and more than 10 artists have leveraged the space to sell art, enjoy free promotions, and market to their network. A full list of artists promoted by Circa Real Estate can be found on the company's community website at www.itsaboutyou.info.
"Best Digital Marketing Campaign <$100,000"
Recognized in Top Ten Brands for category, Finalist and Honorable Mention
Circa Real Estate was also celebrated for its efforts to cross-promote local businesses in its novel conception of the "Social Open House." In these events, held each quarter, Circa Real Estate promotes Houston small businesses by hosting small- and large-scale events at its luxury homes.
Circa Real Estate sponsors workshops, presentations, and events hosted by small businesses at one of the brokerage's active real estate listings. Circa Real Estate provides a comprehensive marketing plan, blogger communications, decorations, furniture rental, set-up, and on-site event management. Bloggers in attendance then help promote the home and the hosting small business. This idea was a concept created by Circa Real Estate, and is now seen throughout the nation as an innovative marketing trend in the real estate industry.
About Circa Real Estate
Circa Real Estate, LLC is a full-service brokerage in Houston, lead under the guidance of Mary Wassef. With more than 35 agents and growing, Circa Real Estate is a celebrated fixture in the community thanks to its consistent promotion of Houston's small businesses, local artists, and non-profits. Circa Real Estate hosts free community events every month at its iconic 19th Street Houston Heights office, which doubles as a commission-free art studio. Circa Real Estate is also owner and curator of a decade-long digital magazine, The Heights Blog. To learn more, go to www.circahouston.com.
SOURCE Circa Real Estate LLC
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