Houston's CRAVE Cupcakes Partners With MD Anderson Cancer Center Children's Art Project on New Fundraising Initiative

-CRAVE will donate a portion of sales from their Childhood Cancer Awareness box, featuring a special label designed by pediatric cancer patients-

Oct 03, 2011, 13:42 ET from CRAVE Cupcakes

HOUSTON, Oct. 3, 2011 /PRNewswire/ -- Starting this month, Houston's premiere cupcakery will partner with MD Anderson Children's Cancer Hospital's Art in Medicine program to raise awareness about childhood cancer.  

With the help and guidance of Artist in Residence at MD Anderson, Ian Sion, pediatric cancer patients have designed a special label for CRAVE Cupcake delivery boxes that feature the iconic CRAVE mixer. For each Childhood Cancer Awareness box purchased and/or delivered to the medical center, a portion of proceeds will go to support the Art in Medicine program.

"CRAVE Cupcakes is honored to join forces with MD Anderson Cancer Center's Children's Cancer Hospital," said Brad Dorsey, co-owner of CRAVE Cupcakes. "For each specially designed cupcake or box delivered to the medical center, CRAVE will donate a portion of sales to this very important arts program."

The Art in Medicine Program at MD Anderson Children's Cancer Hospital has one primary goal -- to use art to help young patients feel better. Through collaborative, large-scale projects and one-on-one art sessions, Artist in Residence Ian Cion works with hundreds of pediatric patients and their families annually to help make their experience better while undergoing cancer treatment.

"The personalized arts programming helps to elevate the patient's sense of purpose, reduce anxiety and pain," said Ian Cion, artist in resident. "It facilitates a positive association with the hospital experience and connects patients with one another building a sense of community as they work toward one common goal."

For more information, please visit www.cravecupcakes.com.

Press Contact:

Katherine Orellana at Studio Communications

713.524.2800 / katherine@studiocommunications.net