How a Startup with $0 Marketing Budget Got 700,000+ Social Reach

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Dec 18, 2014, 09:00 ET

AMSTERDAM, December 18, 2014 /PRNewswire/ --

Nouncy, the social amplification startup based in Amsterdam, has sparked up a wave of attention when mobile indie gaming dev startup Labpix (UK) broke the 700,000 social reach limit on its Nouncy campaign. A Nouncy campaign works like crowdfunding but instead of money, supporters contribute social reach in the form of a tweet or Facebook post.

Labpix managed to build up a social reach of 700.000 people without a marketing budget. Nouncy co-founder Stef Gallé said: "These guys are a prime example of the reason we started building our platform. We want to help entrepreneurs like them, i.e. talented people with great ideas on a tight budget, get the social reach they deserve."

You can see Labpix's Nouncy campaign here

Nouncy is a free to use platform for a new type of social media campaign. People can support a Nouncy campaign by scheduling a tweet of Facebook post on the campaign page. The campaign manager provides the URL and the hashtags for the post and people write the rest of the post themselves. The campaign manager decides when to post the messages to the timelines of the supporters by hitting the "Announce" button.

Nouncy quietly re-launched a completely rebuilt version of their platform end of October. The founders allowed themselves some time to check if everything was working properly. However, someone noticed the silent launch and posted it to Product Hunt. That week the startup was trending on Product Hunt and Nouncy campaigns started popping up in all kinds of markets: music, startups, books, crowdfunding campaigns, e-commerce, RedBull and many more. And now the indie game dev community discovered the service. They're rolling out campaigns like Labpix's launch of its game Denzel and OrangePixel's Gunslugs II launch.

http://Nouncy.com
http://twitter.com/iamnouncy
http://twitter.com/stefgalle
http://linkedin.com/in/stefgalle

SOURCE Nouncy