How Do You HALLU®? New Bath & Body Line HALLU Debuts at Walmart with Four New Fantastical & Whimsical Collections

Collections Capture Spirit of Unicorn, Mermaid, Fairy and Gnome

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Feb 28, 2018, 09:00 ET

EDEN PRAIRIE, Minn., Feb. 28, 2018 /PRNewswire/ -- Looking for an enchanted escape? Then say "hello" to HALLU®, a new bath and body line offering a mythical place in time where escapism is reality. With its debut on Feb. 28, HALLU introduces four new collections — Unicorn, Mermaid, Fairy and Gnome — each with its own unique fragrance and personality.

New to Walmart, the four playful collections feature five must-have pieces including large, floating bath bombs ($3.97), body scrubs, scrub & body butter bars, body mists and unique body lotions ($4.97 each).

Say “hello” to HALLU®, a new bath and body line offering a mythical place in time where escapism is reality. With its debut at Walmart, HALLU introduces four new collections — Unicorn, Mermaid, Fairy and Gnome — each with its own unique fragrance and personality.

The industry-first bath bombs spin, releasing swirls of color that reinforce the feeling each collection embodies, whether you identify as a Unicorn, Mermaid or Fairy. And if you are a Gnome, that bath bomb comes with a surprise inside – a pumice stone perfect for removing callused skin.

Unique to the bath category, discover new, innovative ways to reinvigorate dull skin. From a dry scrub infused with coffee to individual sugar scrub cubes, the collections offer a variety of scrubs that are ideal for the bath or shower to exfoliate while also moisturizing skin. And the scrub & body butter bars may appear to be traditional bar soap, but in fact they also exfoliate skin and provide a double dose of moisture with shea and cocoa butter, leaving skin fresh and radiant. The bars are artisan poured, contain 95 percent naturally-derived ingredients, and come in convenient, TSA-compliant packaging, making for quick and convenient packing for your suitcase or gym bag.

The body mists come in custom-designed bottles, offering fun statement pieces for the vanity. The lotions are available in unique forms — including an innovative spray foam — to provide quick, easy and even coverage.

"Until now, high-quality bath and body products that look and perform like our HALLU line have been found only in specialty stores at premium prices. We wanted to make these unique personal care experiences more attainable and affordable so everyone has the opportunity to indulge and escape into this magical world," said Michelle Hanson, Director of Marketing at The Village Company, parent company for the HALLU brand. "Whether you choose to align with one complete collection, or mix and match across all four for a personalized experience, your HALLU awaits."

#HalluUnicorn: Prance with Us

Run free with the five-piece purifying HALLU Unicorn bath and body collection. Highlighting playful, rainbow-inspired colors and unique packaging, the Unicorn Beach scent features radiating juicy notes of mango, peach, raspberry and tangerine that are balanced by jasmine blossoms and yellow freesia with undertones of precious woods and tranquil vanilla.

Begin an enchanted escape with the Unicorn Bath Bomb, a floating bath bomb that releases swirls of red and blue as it bubbles and spins, transforming the water into a mystical purple spa-radise.

Next, freshen up with the Rainbow Sugar Scrub, which contains natural honey and sugar to gently exfoliate skin, and rose hip oil and coconut oil to soften and moisturize. The sugar scrub comes in convenient, multi-colored single-use cubes, perfect for use in the tub or the shower. On the go? Try the Scrub & Body Butter Bar. The long-lasting, 2-in-1 hydrating and exfoliating body bar contains coconut oil, shea butter, cocoa butter, blueberry seeds and sea salt that, when combined, offer magical-like powers that leave skin clean, dewy and soft.

No free-spirited Unicorn transformation is complete without Foam Lotion and Body Mist. Rich in Vitamin E for glowing, beautiful skin, the Foam Lotion is a unique, mousse body lotion with a cloud-like texture that spreads evenly for maximum moisture. Packaged in a unicorn horned-shaped bottle, the Unicorn Beach Body Mist contains a dusting of magical silver mica that can be used on body, hair and clothing.

#HalluMermaid: Swim with Us

Looking for a little bit of mystery? Those immersed in the wonders of the HALLU Mermaid bath and body collection will be greeted with the Sea Salt Citrus scent, which offers refreshing notes of bright citrus bathed in a salty sea mixed with modern peony and lightly caressed with amber, woods and sensual musk. If you are the woman who wrecks a few ships or breaks a few hearts, this collection is for you.

Set a course for spa-dventure with the Mermaid Bath Bomb, a floating orb containing shea butter for added moisture that releases swirls of green and turquoise blue as it bubbles and spins, transforming the water into a rich, tropical lagoon.

Give dead skin the brush off with the Mermaid Scrub. For use in the tub or shower, walnut shell gently exfoliates while sea kelp and sea salt give skin a healthy glow. Moisturizing shea butter and safflower oil, meanwhile, nourish and soften skin. For clean and silky-soft skin, the Mermaid Scrub & Body Butter Bar contains coconut oil, shea butter, cocoa butter, seaweed and sea salt to remove dull skin, leaving skin looking radiant.

No siren of the sea can leave the house without a few spritzes of both the Mermaid Sea Spray Lotion and Body Mist. The unique spray lotion applies quickly and evenly for maximum hydration and contains sea kelp for radiant, glowing skin. The rich, oceanic blue Sea Salt Citrus Body Mist comes packaged in a splash-worthy mermaid tail-shaped bottle.

#HalluFairy: Fly with Us

Feel happily ever after with the Vitamin-E infused HALLU Fairy bath and body collection. The Island Hibiscus fragrance is infused with a floral scent that mingles in a garden of hibiscus, water lily, jasmine and rose rounded out with notes of sheer vanilla, musk and shaved wood. Fairies are good at taking care of others, but with HALLU, it's your turn to be spa-taneous and treat yourself.

The Fairy Bath Bomb sparkles with a rose gold mica and a swirling combination of millennial pinks and whites. Add even more twinkle with the Shimmering Rose Gold Body Scrub that gently exfoliates while providing intense hydration and moisture with shea butter, coconut oil, sunflower seed oil and Vitamin E. The 2-in-1 Scrub & Body Butter Bar hydrates while exfoliating dry skin with coconut oil, shea butter, cocoa butter, hibiscus petals and sea salt.

Finish with the Fairy Pink Foam Lotion and Body Mist. The unique, lightweight foam body lotion is made with vitamin-rich rose hip oil and moisturizing shea butter, spreading evenly for maximum moisture. Rose gold mica adds a kiss of shimmer for radiant and healthy-looking skin. Polish off the ethereal effect with the millennial pink Island Hibiscus-scented body spray containing floating rose gold mica that comes packaged in a delicate, spherical bottle.

#HalluGnome: Roam with Us

Be one with nature with the HALLU Gnome bath and body collection. It features the earthy fragrance of Green Tea Wanderlust, balancing the scent of loose green tea leaves soaking in the fresh juices of lemon, mandarin and a sprig of refreshing eucalyptus with the clean and bright profile of lily of the valley. Men and women alike are attracted to this spa-tacular collection that celebrates all things natural and detoxifying.

Create a decadent mud bath with the floating and foaming Gnome Bath Bomb containing pigments of earthy blacks and browns. Made with detoxifying charcoal, at the core of the bomb is a raw pumice stone that can be used for removing dull skin.

Get down into a dirty, honest clean with the Foaming Dry Scrub. Apply to wet skin and watch it bubble, as pumice, coffee oil and walnut shell remove dull skin to reveal a new layer of you. Rich and nourishing shea butter and coconut oil provide added moisture for all-day softness. The Scrub & Body Butter Bar is perfect for the bath or shower. Containing coconut oil, shea butter, cocoa butter, coffee seed and sea salt, this bar hydrates skin while it exfoliates.

Complete the journey with Body Butter and Body Mist. Made with moisturizing shea butter, walnut oil and caffeine, the thick and creamy body butter absorbs easily into skin leaving it soft and radiant. The Green Tea Wanderlust-scented Body Mist comes packaged in an embossed tree branch bottle, providing an earthy-fresh fragrance for body, hair and clothes.

About The Village Company

The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country's most endearing and enduring heritage brands including Mr. Bubble^®, the #1 bubble bath brand in children's bath; Sesame Street^® Bath Products; Village Naturals Therapy™ and Village Naturals Aromatherapy bath products; Soft & Dri^® deodorant; Depz^® hair gels; and La Bella^® hair and skincare products; and the new HALLU^® bath and body line. The Village Company's brands are widely distributed through leading retailers in the food, drug, mass and beauty channels. Visit thevillagecompany.com to learn more.