How Drake, Vine, and WOATS Helped Walmart Redefine the Cookie Aisle

FORT WORTH, Texas, Oct. 15, 2015 /PRNewswire/ -- The cookie aisle just got tastier with the arrival of WOATS Oatsnack, a healthy indulgent snack comprised of all-natural gently baked whole grain oats, honey and chunks of sweet and savory cookies and crackers in Walmart stores throughout the nation. Organic ambassadors, like popular Vine celebrities Thomas Sanders and Dom Gold, helped WOATS reach snack stardom when they posted parodies of Drake's song, "Know Yourself," with a play on its lyrics "Runnin' through the six with my woes."  Drake himself even thanked fans in Austin, TX at the Austin City Limits Music Festival on October 10th, 2015 for "all the love I'm seeing out there with my WOATS. I see y'all."  Walmart, who was setting out to create a breakfast snacking section, was impressed by WOATS's six second guerrilla marketing that created a cult following dancing in the aisles of their stores.

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"My goal with WOATS was to create an addictive snack that Millennials, moms and their kids could eat guilt-free, and I'm thrilled they're now able to find it at Walmart," said WOATS Founder and 28-year-old President, JUSTIN ANDERSON.

WOATS has never employed traditional marketing or advertising, yet cleared over $1 million in revenue in 2014, a 350% increase from 2013.

WOATS comes in two flavors at Walmart: Cookies 'n' Dreams and Peanut Butter Graham Slam.

Cookies 'n' Dreams is loaded with big mouth-watering chunks of chocolate vanilla cream sandwich cookies, while the Peanut Butter Graham Slam combines creamy peanut butter, crisp honey graham crackers and delicious butter toffee peanuts. Only $4.98 for a 10 oz bag and 120 calories per ¼ cup.

Find more about WOATS ONLINE, #WOATS on VINE, and WOATS on Instagram.

More About WOATS and Founder JUSTIN ANDERSON:

After breaking a bracket on crunchy granola, a 16 year-old Anderson set out to create a soft granola snack that was easy on his braces. Once he saw how fast his creation was devoured by friends in his Boy Scout troop, he used a $500 loan from his grandmother to launch Anderson Trail Premium Soft Granola in 2005. With the shift towards healthy indulgence on the rise, Justin reinvented the product to be more snackable and launched WOATS Oatsnack in March 2013. The company commits 1% of revenue to "inspire dreamers to harness their passions, do what they love and light a spark in others" in sports, the arts, entrepreneurship and philanthropy.

Media Contact:
Alexander Ali, The Society Group, Email, 310-991-6368

SOURCE WOATS Oatsnack

Related Links

http://woats.com

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