NEW YORK, June 17, 2016 /PRNewswire/ -- Reading the above, you're most likely to fall into one of two camps: either this is your native language (ok, maybe it's trying a little too hard, I'm exaggerating for effect) or this is complete and utter nonsense (I'm guessing you're most likely over 25).
For those who are falling into the latter camp, the new website AtoGenZ.com may be your lifesaver (clutch, if you will). Billed as Urban Dictionary for the next generation, the website is a living, breathing alphabet that breaks down today's most common Gen Z slang. It features candid and, at times, hilarious definitions with videos (created straight from the source) that outline each term and what it means.
If you're under 25, you may still pick up a thing or two, and you can certainly test your chops here to see if you are indeed fluent in Gen Z speak.
The website was created by McCann Truth Central in response to the phenomenal array of words and phrases that youth use today. Whether it is Vine videos inspiring the fashionista's favorite compliment, 'on fleek'; or YouTube clips showcasing dances like Nae Nae and Hit the Quan; or even Snapchat stars coining their own catchphrases (think: DJ Khaled's "keys to success") – the Internet has allowed for a constantly evolving and impenetrable new.
About McCann Truth Central
McCann Truth Central is McCann's global intelligence unit, with representation in more than 100 countries around the world. The group is dedicated to uncovering human truths to help brands make their mark in the world. For more about Truth Central or to access Truth Studies, visit: A to Gen Z
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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SOURCE McCann Worldgroup