How Inbound Marketing Killed a Mountain Goat, What Not to Do for Leads and More

DENVER, Nov. 4, 2015 /PRNewswire/ -- Inbound marketing has produced countless articles to educate consumers on products, services and industry trends.  The point of inbound, after all, is to let potential customers drift down the funnel at their own speed and eventually work their way through the small end of the funnel.  Revenue River Marketing decided that as people work their way down the path called the "buyer's journey" they might as well have a little fun. 

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We challenge ourselves to not only educate, but also entertain, engage and give our readers a productive diversion from their day.  With thousands of marketing articles being published daily, how can any one article stand out?  What's the point in publishing more; isn't all the information anyone could need already out there?

It's not the subjects that we write about, but the passion with which we parlay it.  When one of us was facing death on a hunting trip, inbound marketing was still at the forefront of his thought process.  In our spare time we practice creative writing to come up with ways to keep our client's blogs fun to read.  The following are the highlights from the blogs we published in October…       

• Find out how inbound marketing principles was detrimental to a mountain goat high in the Rockies in this article by CEO and managing partner Eric Pratt.  – How I Used Marketing Principles to Catch a Mountain Goat
• Our head business development, Adrian Doggrell, explains why bending over backward for leads rarely ends well. – The Downsides of Bending Over Backward For Leads
• Marketing Manager, Doug Eldridge, gives you tips on how to become a better blogger, by opening up your imagination and writing fiction for practice. – 5 Reasons Why Fiction Writing Makes You a Better Blogger
• Inbound strategist, Marc Hershberger, goes into detail about why inbound marketing campaigns have to have the proper voice and messaging to be successful.  Inbound Marketing Campaign Must-Haves: Voice & Messaging

If you liked these and would like to explore further, please subscribe to our blog.

Learn more about Revenue River Marketing at www.revenueriver.co.  We are inbound marketing specialists with a background in business development. Designing, launching, and managing marketing campaigns to produce measurable results is what we do. The focus of our marketing firm is partnering with growing companies to help them grow faster.  We earn great relationships by building their brands and expanding the reach and effectiveness of their marketing campaign.  Their sales team is empowered with qualified leads and their bottom line grows.

Media Contact:
Douglas Eldridge
Marketing Manager
917-399-6969
[email protected]

SOURCE Revenue River Marketing