How Many Facebook Likes Can You Buy For $3.8 Million?

Feb 03, 2013, 15:12 ET from RFI Studios

NEW YORK, Feb. 3, 2013 /PRNewswire/ -- RFI Studios announced today it will launch, a web app designed to measure and display in real-time the number of new Facebook Likes advertising brands receive during the broadcast of Super Bowl XLVII on Sunday, February 3rd. will track brands that advertise during the game as soon as the game begins and results will be displayed on a dynamic leader board that will continually refresh throughout the game.

"We were just curious about the social pay-off of a $3.8 million television commercial," said Scott Schneider, Chief Digital Officer. "We think a Facebook Like has a 'gateway effect' on a person's social engagement with a brand, so we made something simple that you could look at in real-time during the game."

The LikeBlitz tracker is optimized for all screens so football fans, ad junkies, and marketing industry followers will be able to easily keep tabs on the 'best' and 'worst' performing advertising brands throughout the game no matter where they are watching.

About RFI Studios
RFI Studios is an award-winning, full-service digital communications agency headquartered in New York City.  We offer clients a unique competitive advantage – an independent, acclaimed and strategic digital shop that leverages the power of a storied global PR institution. 

Start to finish we create and enhance your company's digital presence, from your .com to your social platforms, your mobile programs to your digital video and emerging technologies strategy.  Like and follow RFI Studios on Facebook and on Twitter at @RFISTUDIOS.

About Ruder Finn, Inc.
Ruder Finn, Inc. is one of the world's largest independent public relations agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations.

The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. Key offerings include corporate reputation and media counsel, executive thought leadership, financial communications, employee engagement and internal communications, and crisis and issues management. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. For more information, visit

John McInerney, 646-255-8950,