How Many Times Do You Go Back Before You Buy? Holiday Hypermarket Investigates

Oct 17, 2012, 03:00 ET from Holiday Hypermarket

LONDON, October 17, 2012 /PRNewswire/ --

-Research suggests customers are more comfortable shopping around, and in the future they'll be able to do it in 3D-

How much research do you do before purchasing a holiday? This can be the most important step before packing your bags, booking leave from work or finding pet sitters - and according to Holiday Hypermarket, in the future the process may change for the better.

Multi-sensory, 3D previews of holidays via the internet will provide holidaymakers with samples of their prospective getaways so that they can "try before they buy," and experience a range of destinations first-hand.

These previews are part of a list of future trends compiled for the "Holiday of the Future" report, commissioned by Premier Inn, which included multi-generational holidays, niche trips, digital wallpapers and robotic butlers.

The trends are in keeping with recent comments from data analytics provider Econsultancy, which said that although e-commerce rates are higher than ever, visitors are more comfortable shopping around and tend to "visit more sites before finally making a purchase."

They also reported that people are more price sensitive due to the economy and are more likely to research all of the flight tickets and accommodation available, which leads to multiple site visits before settling on a purchase.

Calum Macdonald, E-Commerce Manager at Holiday Hypermarket, says: "The internet isn't quite ready to serve up the tastes of Morocco in 3D just yet, but in the meantime, we're keeping an eye on metrics like 'number of visits to purchase' so we can understand how our website is performing in the real world and not just in the rankings.

"It's important to look at these metrics but also to remember the individual who is looking for a high-quality and affordable holidays. It's our goal to keep working to improve the information that's available to visitors."

About Holiday Hypermarket:

Holiday Hypermarket ( is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket