How Much is that Doggy in the Harvey Nichols Window?

Dec 15, 2010, 08:51 ET from DDB Worldwide

LONDON, Dec. 15, 2010 /PRNewswire/ -- Today DDB UK reveals its "tongue-in-chic" Christmas video for Harvey Nichols.

Forget killer heels, "It" bags and statement jewelry, the must-have accessories this Christmas are canine, with Harvey Nichols gift-wrapped Pugs, Chihuahuas and Cavapoos! As Harvey Nichols always stocks the hottest and most desirable items, it would appear these must-have accessories are coming to a Harvey Nichols store near you.

As one would expect from Harvey Nichols advertising, don't believe everything you see.

Entitled "Not Just for Christmas," the video is a humorous send-up of the fashionistas who don't just accessorize their dogs, they use the dogs to accessorize themselves. Set in the Harvey Nichols flagship Knightsbridge store, the satire plays on this trend, which thanks to Paris Hilton and her pampered pooch we have seen explode into the fashion and celebrity world over the last few years, especially in LA.

In this fantasy world we see a number of scenes playing on the idea of a pooch as the ultimate fashion accessory.  And whether it be this season's "It" bag with a pre-installed Chihuahua or the perfect accessory Cavalier King Charles Spaniel to complement a fiery redhead's mane, this year's Christmas definitely comes wrapped in a Harvey Nichols Christmas bow.

Julia Bowe, Marketing Communications Director at Harvey Nichols, comments, "We wanted to create a feel-good Christmas message that pokes fun at the absurd lengths to which some fashionistas will go to accessorize their outfits. During filming the dogs had a great time and so did we."

The video will be sent out to all Harvey Nichols friends, customers and suppliers. It will also be hosted on the Harvey Nichols site and Harvey Nichols YouTube channel.

Please be aware:

Harvey Nichols does not sell animals of any sort in their stores and they do not condone the buying or giving of a dog as a gift in the manner of a bag or accessory.

During the production of this film there was a vet present and on hand to approve all scenes. A professional handler sourced the dogs and was also present to ensure all the dogs were happy, safe and not put in any distress.

About DDB Worldwide

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (OMC).

Credits:

  • Project name:  'Harvey Nichols must-have Christmas accessory'
  • Client: Julia Bowe, Marketing Communications Director; Shona Campbell, Group Marketing Manager; Anna Davidson, Senior Marketing Officer
  • Creative agency: DDB London
  • Creative Team:  Sam Turk, Paul Robbins
  • Creative Directors: Jeremy Craigen, Grant Parker, Simon Richings
  • Account Team: Paul Billingsley, Charlotte Evans
  • Agency Planner: Kathy Slack
  • Agency Producer: Maggie Blundell, Vicky Cullen
  • Project Manager: Caroline Tripp
  • Director: Damien O'Donnell
  • Producer: Adam Saward @ Another Film Company

SOURCE DDB Worldwide



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