How one startup is about to change fashion advertising

NEW YORK, Sept. 10, 2018 /PRNewswire/ - Trusting Pixels, a company dedicated to promoting an honest representation of people in mainstream media, is now opening its services to brands across the fashion industry.

The Vancouver-based company promotes an honest representation of people in media by authenticating imagery that is in line with its retouching regulations. It is their regulated retouching framework that all content must abide by in order to pass the Trusting Pixels authentication process. Now that fashion brands can authenticate their content with Trusting Pixels, it will allow them to validate their content as real, and unretouched, which aligns with Trusting Pixels and its goal of promoting an honest representation of people in media.  

The Founder of Trusting Pixels, Alexander Jacquet, states, "Let us be reminded as we celebrate the New York Fashion Week, that fashion is in part, a celebration of people. After all, without people, clothes have no meaning". Yet, when we see how the fashion industry markets their clothes it appears people are less of a celebration, and instead, more of an issue because content is never published these days without people being heavily retouched. Now, with Trusting Pixels opening its service to the fashion industry, brands can celebrate and honor the people wearing their clothes by having their content validated as "not retouched".

Though Trusting Pixels has been receiving great feedback from models, makeup artists, and particularly photographers, the only way to make an impact on society is if brands take on this movement as well. This will allow everyone to advertise honestly, using the same retouching guidelines, as opposed to simply stating an image is "unretouched" or "not photoshopped" according to their own terms.

We live in a media-driven society that has given us a false sense of reality by completely de-valuing the human body and its many representations. So, let it be known to everyone, there is now a place where people can find content that represents people honestly. Simply look for the Trusting Pixels logo to identify if the content you're looking at has been authenticated by Trusting Pixels or browse their online gallery to see authenticated content from your favorite brand, photographer, makeup artist, or influencer.

For a monthly fee, anyone can sign up for an account with Trusting Pixels and start authenticating their content today.

SOURCE Trusting Pixels Inc