How Smooth Are You? SoftSheen-Carson® Invites You to Work Your Magic With Lance Gross to Win Four Tickets to Vegas

Apr 22, 2013, 17:09 ET from SoftSheen-Carson Laboratories

NEW YORK, April 22, 2013 /PRNewswire/ -- SoftSheen-Carson® Magic® Shave, the undisputed leader in African-American men's grooming and shaving, announces its partnership with the young and talented actor Lance Gross to unveil their new digital campaign Work Ur Magic! Lance will serve as brand ambassador for their iconic men's shaving brand, Magic Shave®.

Lance was selected to star and kick-off the Magic® Shave online game Work Ur Magic, an online game where the actor will work his magic to help one lucky guy win an all-expense paid trip for four to Las Vegas for him and his buddies.

The campaign will run until June 5, 2013, via a microsite at  Once logged on, the gamer will be welcomed by a full screen video featuring Lance Gross who will invite you to put your "smooth moves to the test" and aim to capture the attention of a beautiful girl within the 4 minutes it takes Magic to make you smooth. Gamers will have a chance to enter to win the trip for four to Vegas!

"I'm very excited about partnering up with an iconic brand like Magic Shave®," says Lance Gross. Magic Shave® has been a staple in men's grooming and helping guys, like myself, get that razorless smooth touch. I'm looking forward to helping one guy win a trip to Las Vegas for him and his friends."

To enter contest and full contest rules, please visit  Make sure to follow and tweet Magic Shave on Twitter at using the hashtag #workurmagic and "Like" our Facebook page at

Remember, the "Best Way to get Rid of the Razor Bumps is to Get Rid of the Razor!"
New Magic Shave is available in stores now.

  • The Razorless Cream Shave includes a mint, basil and herbal fragrance.  Available in regular, extra strength and bald head formulas.
    (SRP $3.99)
  • The Shaving Powder is available in extra strength, regular strength, fragrant and skin conditioning.
    (SRP $2.99)

AVAILABILITY: NEW! Razorless Cream Shave formula is available in stores nationwide and Shaving Powder is available in its new packaging in stores now.

About SoftSheen-Carson Magic Shave
Magic® Shave is the razorless hair removal system for black men. The skin-conditioning formulas feature cocoa butter and natural oils for soft, smooth, bump-free skin. Magic Shave "Works in 4 Minutes, and Lasts for 4 Days", and provides a closer shave than a razor while helping to stop razor bumps!

The Magic® line of depilatory creams (SRP $3.99), powders ($2.99) and Magic® Bump Rescue (SRP $5.99) is available at mass, drug and barber/beauty supply stores nationwide.

About SoftSheen-Carson –
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave.

Related Links
Play Work Ur Magic 
Magic Shave on Facebook 
Magic Shave on Twitter

Press Contact:
Eileen Arias/Michelle Pascal
Bratskeir & Company
212-679-2233 /

SOURCE SoftSheen-Carson Laboratories