NEW YORK, Aug. 4, 2016 /PRNewswire/ -- Planning a product launch can be an exciting, yet chaotic endeavor. The most important objective for the launch team is to establish credibility and authority in the market. This requires input from a number of different departments including R&D, sales, marketing, communications and more. Planning can get overwhelming.
PR Newswire's checklist, Expanding Engagement and Inspiring Action with Your Next Product Launch, will guide you through a step-by-step approach including:
- Strategic Planning
- Story Creation
- Content & Tools
- Adoption & Retention
Focusing on your brand story, a targeted audience and an overall strategic goal will give you a solid starting point, around which you can begin to build content. After launch, strategies and metrics in the adoption and retention phase will vary. To maintain launch momentum, you must continue to share your message, building credibility and thought leadership with your target audiences along the way.
For a detailed look at each stage of a successful product launch, download this guide from PR Newswire here.
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Vice President, Strategic Communications & Content
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