NEW YORK, Nov. 24, 2014 /PRNewswire/ -- With presidential elections coming up in 2016, the need for politicians to project a professional, trustworthy yet down-to-earth image is important. When preparing for a campaign, wardrobe decisions are far from trivial in politics.
Following the controversy of Sarah Palin's $150,000 wardrobe expense during the 2008 Republican Party's presidential campaign and given the key issue of income inequality that came up in the November 2014 United States elections, Sterling Style Academy students were assigned to assess the situation as a case study and provide possible wardrobe scenarios for rebranding the image of President Barack Obama if it were possible for him to run for another term of office.
With sweeping gains by the Republican Party in the 2014 elections, the students of the Sterling Style Academy determined that it would be best for President Obama to project a "People's President Look" to gain the confidence of the popular vote. This interpretation led to three solutions which not only incorporate the President's personal coloring but also include an analysis of the psychological effect of color and the visual impression it projects.
Sterling Style Academy's Founder, Michelle T. Sterling, states, "Not only should a Presidential candidate look trustworthy, credible, and knowledgeable, he or she must also look accessible to the general public, be able to relate to the country's core issues, while maintaining a professional and trustworthy image that says he's ready to take action."
Sterling explains that while blue is the color of trust and credibility, red denotes assertiveness —and paired with grey, the combination communicates a message of conservative assertiveness. When red and grey are further incorporated into patterns such as windowpane and plaids, the look leaves a sense of being assertive, action-oriented and progressive yet sensible and accessible, and down to earth.
To project a conservative yet relatable image, the President should pair a grey windowpane blazer with a Tattersall checked shirt and no tie for an authentic and engaging style when campaigning on the road. This look is particularly effective when trying to appeal to middle Americans. In addition, the color palette nicely complements the President's grey hair and creates a visually pleasing, harmonious presence. The navy blue suit paired with a subtle checked shirt and repp tie in monochromatic hues of blue to project credibility and unpretentiousness should be reserve for important speaking engagements.
With income inequality being such a pressing issue, not only within the United States but also in other countries around the world, the need to project an image of being the people's president is of importance to gain electoral confidence in the years to come and to shop the sales too.
About the Sterling Style Academy
With training programs held on location as well as online, the Sterling Style Academy prepares students to become top notch pioneers worldwide within the image consulting, personal styling and personal shopping industry.
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SOURCE Sterling Style Academy