NEW YORK, April 22, 2014 /PRNewswire/ -- "Reputation management for brands and executives takes on new meaning in a global, connected, 25/8 environment," says Davia Temin, CEO of marketing, media, reputation and crisis leadership firm Temin and Company. "Whereas one misstep by a brand half a world away used to be containable, today reputational damage is instant, hard to control, and globally open to comment and rebuke. We all have stories of cultural brand missteps, but today the stakes are far higher when brands appear culturally insensitive or worse."
Ms. Temin will speak at the Dow Jones Global Compliance Symposium today, April 22, on a panel titled "How to Protect Corporate Brands Around the World." Moderating the panel will be Nick Elliott, editor of The Wall Street Journal's Risk & Compliance Journal. The panelists will discuss why "multinationals should be concerned about their reputations in emerging economies as those nations become sources of demand as well as supply. What are the pitfalls and how should companies approach local-country reputational management?"
"Today, our backyard is everywhere," says Ms. Temin. "Boards, leaders, risk professionals, and marketers must be acutely aware of this – and manage their global reputations with the same care and sensitivity they do their local regions."
For further information, or to speak with Ms. Temin, please contact Trang Mar, Managing Director of Temin and Company, at 212-588-8788 or [email protected].
About Davia Temin
Before founding Temin and Company 16 years ago, Ms. Temin ran corporate marketing (marketing and media strategy, crisis management, reputation management, advertising, branding, corporate social responsibility, and product and new product marketing) for GE Capital; Schroders; Wertheim Schroder; Scudder, Stevens and Clark; Citicorp Investment Bank; and Columbia Business School. For a full biography, please see www.teminandcompany.com/team/davia-temin. Follow her on Twitter at @DaviaTemin.
About Temin and Company
Temin and Company Incorporated creates, enhances, and saves reputations. Temin also markets by leveraging the expertise, ideas and insight of its clients to produce differentiated intellectual capital and content.
The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing; branding; media relations; thought leadership; social media; speaker, media and leadership coaching; financial communications; and crisis and reputation management. Strategists, coaches, writers, and social media experts are available "25/8" to assure that every crisis is addressed, and every opportunity leveraged.
SOURCE Temin and Company