How We Eat: Retail and Foodservice Opportunities in When and Where America Eats

NEW YORK, Aug. 7, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

How We Eat: Retail and Foodservice Opportunities in When and Where America Eats

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Many factors influence how we as Americans eat—everything from our age to how much money we earn to whether or not we have children in our lives whose dietary needs or whims must be prioritized daily. As a result our eating habits are as varied and individualized as we ourselves are. Food industry players nonetheless have opportunities to target a wide variety of consumers whose choices often revolve among three key priorities: health, convenience, and variety.

In this data-packed Packaged Facts report, How We Eat: Retail and Foodservice Opportunities in When and Where America Eats, we examine modern mealtime habits and how these three core food priorities combine into a variety of trends that will continue to influence the food and beverage landscape into the foreseeable future. Our look at when Americans eat not only tracks in detail the times when various consumer segments are having meals, but how these patterns influence their tendencies to snack, to eat more than three meal a day, to make unhealthy food choices, and to eat socially or alone.

Our analysis also spans retail and foodservice. Food spending, whether at home or at restaurants, has been driven by the youngest and the oldest adult brackets. seniors are spending somewhat more on both food at home and food away from home than they did in 2007, while younger adult consumers are spending a great deal more on food at home (20%) and food away from home (23%). Spending growth among younger adults is driven by population increases, whereas spending increases among older consumers suggest a lifestyle change—not coincidentally, 2011 marks the first year that Baby Boomers have reached the age of 65. These consumers bring with them not only household wealth accrued over time, but also restaurant engagement levels greater than that of earlier generations, driving spending growth.

Chapter 1: Executive Summary

Overview

Scope and Methodology

Mealtime Trends

The Return of the Home Cooked Meal

The Blurring Line Between Snacks and Meals

The Rise of the Fourthmeal

Eating Alone Is Becoming a New Normal

Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles

Vitamins and Minerals from Real Foods not Supplements

Millennials Spur Collision of Technology and Foodservice

The Passing of the Generational Torch

Eating Trends

Snacking in America

Table 1-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)

Afternoon, Evening Snacks Are Most Popular

Table 1-2: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)

Table 1-3: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

At-Home Snacks More Popular

When America Eats

Table 1-4: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)

Who Eats Together, Who Eats Alone

Healthy Habits and Eating Patterns

Table 1-5: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)

Foodservice Trends

Hispanics Driving Growth in Food Spending

Table 1-6: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010

Growth at Opposite Ends of the Age Spectrum

Importance of $100K+ Households

Restaurant Usage by Major Segment

Table 1-7: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011

Restaurant Usage Trends by Generation

Restaurant Usage Trends by Household Income

Restaurant Usage Trends by Race/Ethnicity

Table 1-8: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012

Prepared Foods at Convenience Stores and Supermarkets

Key Points: Institutional Foodservice

Key Points: University Foodservice

Key Points: Corporate Foodservice

Key Points: Healthcare Foodservice

Key Points: U.S. Sports and Recreation Foodservice

Key Points: U.S. Amusement Park Foodservice

Eating at Restaurants by Daypart

Table 1-9: Percent at Restaurant, Bar, Pub or Café: By Gender & Generation, 2011

Meal Time Location Analysis

Chapter 2: Mealtime Trends

The Return of the Home Cooked Meal

The Correlation Between a Healthy/Happy Family and Meals at Home

The Blurring Line Between Snacks and Meals

"Better-For-You" Snack Products in High Demand

Healthy Snacks Gain Significance with American Parents

The Rise of the Fourthmeal

Eating Alone Is Becoming a New Normal

Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles

Vitamins and Minerals from Real Foods not Supplements

Millennials Spur Collision of Technology and Foodservice

Tracking Sustainability Online

Catering for the Adventurous

The Passing of the Torch: Millennials Are Becoming Greater Preoccupation for Marketers

Exotic Flavors and Ethnic Cuisine Find a Home at Local Retailers

Chapter 3: Eating Trends

Overview

Snacking Patterns

Snacking, Fast Food, and the Return of Home Cooking in America

Table 3-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)

U.S. Snack Market to Reach $77 Billion in 2015

Table 3-2: Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in billions of dollars)

Afternoon, Evening Snacks Are Most Popular

Table 3-3: Meals/Snacks Typically Eaten: Overall and by Gender, March 2011 (percent of U.S. grocery shoppers)

Table 3-4: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)

Table 3-5: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

At-Home Snacks More Popular

Table 3-6: Patterns for Snacking at Home or Away from Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

Table 3-7: Patterns for Snacking in Home Kitchen or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

Table 3-8: Patterns for Snacking at Table, at Kitchen Counter, or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

When America Eats: An Hour by Hour Analysis

Table 3-9: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)

Breakfast Cluster (7:00 am - 9:59 am)

Figure 3-1: Percent Who Eat During Breakfast (7:00 am - 9:59 am): By Generational Age Bracket, 2011 (percent)

Lunch Cluster (12:00 pm - 2:59 pm)

Figure 3-2: Percent Who Eat During Lunch (12:00 pm - 2:59 pm): By Generational Age Bracket, 2011 (percent)

Dinner Cluster (5:00 pm - 7:59 pm)

Figure 3-3: Percent Who Eat During Dinner (5:00 pm - 7:59 pm): By Generational Age Bracket, 2011 (percent)

Fourthmeal Cluster (10:00 pm - 5:59 am)

Figure 3-4: Percent Who Eat "Fourthmeal" (10:00 pm - 5:59 am): By Generational Age Bracket, 2011 (percent)

Who Eats Together, Who Eats Alone

Table 3-10: Social Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)

Table 3-11: Solo Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)

Table 3-12: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: By Generational Age Bracket, 2011 (percent and index)

Consumer Eating Psychographics

Healthy Habits and Eating Patterns

Table 3-13: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)

"Better-For-You" Snack Products in High Demand

Natural and Organic Product Claims in Food and Beverage

Table 3-14: Consumer Opinion on Natural and Organic Products, February 2011 (percent)

Majority of Americans Seek Healthy Lifestyles

Figure 3-5: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent of U.S. grocery shoppers)

Groceries and Consumer Health Goals

Figure 3-6: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent of U.S. grocery shoppers)

Older Americans Favor Health, While Young Adults More Likely to Have Unhealthy Eating Habits

Table 3-15: Selected Psychographic Patterns Associated With Unhealthy Eating Habits: By Generational Age Bracket, 2011 (percent and index)

Table 3-16: Selected Weight Loss/Dieting Goals Psychographics: By Generational Age Bracket, 2011 (percent and index)

Adventurous Eaters

Table 3-17: Selected Foodie Psychographics: By Generational Age Bracket, 2011 (percent and index)

Dining on a Budget

Table 3-18: Selected Budget-Based Mealtime Decision Making Psychographics: By Generational Age Bracket, 2011 (percent and index)

Consumers Remain Thrifty

Table 3-19: Consumer Attitudes: "Price Not Main Factor in Purchases" and "Spending More on Consumer Products, " February 2011 (percent)

Table 3-20: Responses to Statements Related to Grocery Spending, February 2011 (percent)

The American Dinner Table: Home Cooked Meals vs. Frozen Foods vs. Pre-Cooked Meals

Table 3-21: Selected Attitudes About What People Eat and Likelihood to Cook Meals: By Generational Age Bracket, 2011 (percent and index)

How Millennials Eat

Snacking and Selected Meal Trends

Table 3-23: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-24: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

When Millennials Eat: An Hour by Hour Analysis

Table 3-25: Percent Who Eat by Hour of Day: Adults Age 18-29 (Millennials), 2011 (percent and index)

Figure 3-7: When Adults Age 18-29 (Millennials) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)

Millennials Eating Together, Millennials Eating Alone

Figure 3-8: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)

Table 3-26: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)

Figure 3-9: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)

Table 3-27: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)

Table 3-28: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 18-29 (Millennials), 2011 (percent and index)

Millennials and (Sometimes) Healthy Habits Eating Patterns

Table 3-29: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-30: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

Many Millennials Too Busy to Make Good Eating Choices

Table 3-31: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-32: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

Table 3-33: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-34: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

Marketing to Millennials Means Appealing to Their Foodie Tendencies

Table 3-35: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-36: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

Millennials Dine on a Budget

Table 3-37: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)

Table 3-38: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

When Dining at Home, Millennials Prefer Frozen and Pre-Cooked Meals

Table 3-39: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29, 2011 (percent and index)

Table 3-40: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)

How Generation X Eats

Snacking and Selected Meal Trends

Table 3-41: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-42: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

When Gen Xers Eat: An Hour by Hour Analysis

Table 3-43: Percent Who Eat by Hour of Day: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Figure 3-10: When Adults Age 30-44 (Gen Xers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)

Gen Xers Eating Together, Gen Xers Eating Alone

Table 3-44: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)

Figure 3-11: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)

Table 3-45: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)

Figure 3-12: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)

Table 3-46: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 30-44 (Gen X), 2011 (percent and index)

Gen Xers and Healthy Habits Eating Patterns

Table 3-47: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-48: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

Haste and Unhealthy Eating for Gen Xers

Table 3-49: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-50: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

Table 3-51: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-52: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

Appealing to the Foodie Nature of Gen Xers

Table 3-53: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-54: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

Coupons Influence What New Food Products Gen Xers Purchase

Table 3-55: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-56: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)

Gen Xers Prefer to Prepare Home Cooked Meals over Frozen Foods or Pre-Cooked Meals

Table 3-57: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44 (Gen Xers), 2011 (percent and index)

Table 3-58: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44, 2007-2011 (percent who agree)

How Baby Boomers Eat

Snacking and Selected Meal Trends

Table 3-59: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-60: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

When Baby Boomers Eat: An Hour by Hour Analysis

Table 3-61: Percent Who Eat by Hour of Day: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Figure 3-13: When Adults Age 45-64 (Baby Boomers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)

Boomers Eating Together, Boomers Eating Alone

Table 3-62: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)

Figure 3-14 :When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)

Table 3-63: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)

Figure 3-15: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (index)

Table 3-64: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Boomers Take Pride in Their Health

Table 3-65: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-66: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

Haste Can Derail Boomers' Healthy Efforts

Table 3-67: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-68: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

Table 3-69: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-70: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

Adventurous Eating Is Not a Boomer Trait

Table 3-71: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-72: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

Fast Food Becoming a Budget Strategy for Boomers

Table 3-73: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2011 (percent and index)

Table 3-74: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2007-2011 (percent who agree)

Boomers Have a Love of Cooking and Avoid Frozen Foods or Pre-Cooked Meals

Table 3-75: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)

Table 3-76: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)

How Seniors Eat

Snacking and Selected Meal Trends

Table 3-77: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)

Table 3-78: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)

When Seniors Eat: An Hour by Hour Analysis

Table 3-79: Percent Who Eat by Hour of Day: Adults Age 65+ (Seniors), 2011 (percent and index)

Figure 3-16: When Adults Age 65+ (Seniors) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)

Seniors Eating Together, Seniors Eating Alone

Table 3-80: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)

Figure 3-17: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (index)

Table 3-81: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)

Figure 3-18: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)

Table 3-82: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 65+ (Seniors), 2011 (percent and index)

Seniors Leading the Health and Wellness Charge

Table 3-83: Selected Wellness and Nutrition Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)

Table 3-84: Selected Wellness and Nutrition Psychographics: Adults Age 65+, 2007-2011 (percent who agree)

Fast Food Gaining Popularity with Even Most Health Conscious Cohort

Table 3-85: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2011 (percent and index)

Table 3-86: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)

Table 3-87: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)

Table 3-88: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)

Gourmet and Foreign Cuisine Growing on Seniors

Table 3-89: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)

Table 3-90: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)

Fast Food Beginning to Fit Seniors' Budgets Due to Recession's Lingering Impact

Table 3-91: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2011 (percent and index)

Table 3-92: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2007-2011 (percent who agree)

Seniors Prefer Easy to Prepare and Frozen Meals

Table 3-93: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 65+, 2011 (percent and index)

Chapter 4: Foodservice Trends

Foodservice Definitions

Limited-Service Restaurant Definitions

Limited-Service Restaurants

Quick-Service Restaurants

Fast Casual Restaurants

Snack and Beverage Establishments

Full-Service Restaurant Definitions

Full-Service Restaurants

Family Dining Restaurants

Casual Dining Restaurants

Fine Dining Restaurants

Foodservice Market Definitions

Sports and Recreation

Corporations

College/Universities

Healthcare

Other Definitions

Daypart

Guest Traffic

Restaurant Spending and Usage Trends

Consumer Restaurant Spending Trends

Restaurant Growth: Follow the Money

Table 4-1: Demographic Share of Household Income: 2007-2010

Table 4-2: Demographic Shares of Persons & Households: 2007-2010

Food at Home Gains

Hispanics Driving Growth in Food Spending

Table 4-3: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010

Driving Restaurant Spending

Table 4-4: Restaurant Share of Spend by Restaurant Segment: Hispanic v. Non-Hispanic, 2007-2010

Driving Dayparts

Table 4-5: Restaurant Share of Spend by Daypart: Hispanic v. Non-Hispanic, 2007-2010

Growth at Opposite Ends of the Age Spectrum

Lifestyle Change to Mark Restaurant Spending Boom?

Table 4-6: Food, Food at Home, Food Away from Home & Restaurant Expense by Age, 2007-2010

Carrying Full-Service Restaurants

Table 4-7: Share of Spend by Restaurant Segment: By Age, 2007-2010

Daypart Spending Trends

Table 4-8: Restaurant Share of Spend by Daypart: By Age, 2007-2010

Household Income Trends

Table 4-9: Food, Food at Home, Food Away from Home & Restaurant Expense, by HH Income, 2007-2010

Table 4-10: Restaurant Share of Spend by Restaurant Segment by Household Income, 2007-2010

Daypart Trends

Table 4-11: Restaurant Share of Spend by Daypart by Household Income, 2007-2010

Restaurant Guest Traffic Analysis

Visit Frequency Definitions

Snack and Beverage

Limited Service

Full Service

Population Growth Saves Industry

Table 4-12: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011

Stable Guest Visit Frequency Trends

Table 4-13: Limited-Service & Full-Service Restaurant Guest Visit Frequency, 2008-2011

Restaurant Usage Trends by Generation

Snack and Beverage Usage Declines

Table 4-14: Restaurant Segment Usage & Growth by Generation, 2008-2011

LSR Guest Visit Frequency by Age

Figure 4-1: Limited-Service Restaurant Usage Frequency by Age/Generation, 2011

LSR guest visit frequency, by age

Consumers Age 45-64 Lead Usage Growth

Table 4-15: Limited-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011

Full-Service Restaurant Guest Visit Frequency by Age

Figure 4-2: Full-Service Restaurant Usage Frequency by Age/Generation, 2011

LSR guest visit frequency, by age

Gen Y Leads Full-Service Traffic Growth

Table 4-16: Full-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011

Restaurant Usage Trends by Household Income

Downward Migration in Household Income Has Serious Ramifications for Restaurant Industry

Table 4-17: Restaurant Segment Usage & Growth by Household Income, 2008-2011

Limited-Service Restaurant Guest Visit Frequency by Household Income

Figure 4-3: Limited-Service Restaurant Usage Frequency by Household Income, 2011

LSR guest visit frequency, by age

<$50K Household Income LSR Users Increase 16%

Table 4-18: Limited-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011

Table 4-19: Limited-Service Restaurant Guest Traffic Trending by HH Income, 2008-2011

Full-Service Restaurant Guest Visit Frequency by Household Income

Figure 4-4: Full-Service Restaurant Usage Frequency by HH Income, 2011

Loss of $50K+ FSR Users Not Made Up by Gains <$50K Household Income Users

Table 4-20: Full-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011

Pullback in Usage Among $75K+ Household Income Groups

Table 4-21: Full-Service Restaurant Guest Traffic Trending by Household Income, 2008-2011

Restaurant Usage Trends by Race/Ethnicity

Table 4-22: Restaurant Segment Usage & Growth by Race/Ethnicity, 2008-2011

Limited-Service Restaurant Guest Visit Frequency by Race/Ethnicity

Figure 4-5: Limited-Service Restaurant Usage Frequency by Race/Ethnicity, 2011

Full- Service Restaurant Guest Visit Frequency by Race/Ethnicity

Table 4-23: Limited-Service & Full-Service Restaurant Guest Traffic Trending, Hispanics, 2008-2011

Restaurant Guest Traffic Analysis by Daypart

Dinner Remains Biggest Draw

Breakfast and Snack Growth

LSR Breakfast, LSR Dinner and FSR Snack Outpace Other Daypart Segments

Table 4-25: 2011 Daypart Use by Restaurant Segment: Age

Percentage Breakfast Use Among 35-44s Grows Over Time

Percentage Snacking Use Among 25-34s on the Upswing

Table 4-26: 2008-2011 Daypart Usage Growth by Restaurant Segment: Age

Table 4-27: 2011 Daypart Use by Restaurant Segment: HH Income

Table 4-28: 2008-2011 Daypart Usage Growth by Restaurant Segment: Household Income

Retail Foodservice

Table 4-29: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012

Pizza a Cross-Channel Hit; Most Options Skew to Either C-Store or Supermarket

Table 4-30: Prepared Foods Items Purchased in Past 3 Months: Supermarket vs. Convenience Stores

Traditional Beverages Still Popular; C-Store Beverage Variety Shows Through

Table 4-31: Dispensed Beverages Purchased in Past 3 Months: Supermarket vs. Convenience Stores

Institutional Foodservice

Limited-Service Restaurants

Full-Service Restaurants

Snack and Beverage Concepts

Institutional Foodservice

Table 4-32: Foodservice Establishment Usage and Mean Use by Restaurant and Institutional Foodservice Category and Type, 2010

Institutional Foodservice Usage Analysis

Note on Reading Charts

Institutional Foodservice Usage by Category

Figure 4-7: Institutional Foodservice Use in Last Month by Foodservice Category: By Gender, 2010

U.S. Sports and Recreation Foodservice

U.S. Sports and Entertainment Foodservice

Table 4-33: Major Sports and Entertainment Attendance, Mean Visits & Visit Share by Type of Sport/Entertainment , 2011

MLB Consumer Food and Drink Analysis: Food Purchases Lead Beverages

Table 4-34: Major League Baseball Visitors: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011

Table 4-35: Major Entertainment Attendance Trends, 2007-2011

Musical performance consumer food and drink analysis

Table 4-36: Musical Performance Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011

Theatrical Performance Consumer Food and Drink Analysis

Table 4-37: Theatrical Production Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011

U.S. Amusement Park Foodservice

Table 4-38: Theme Park Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011

Disneyworld Park Analysis

Table 4-39: Disneyland & Disneyworld Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011

Table 4-40: Theme Park Visitors: BYO Food & Drink, 2011

An Age-Driven Decision

Table 4-41: Theme Park Visitors: BYO Food & Drink by Age, 2011

Food and Beverage Spend Is Part of the Visit

Table 4-42: Theme Park Spending Analysis: Admission Ticket, Souvenirs, Food, Beverages & Parking, 2011

Eating & Restaurants as Daily Activities

Table 4-43: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Café: By Hour of Day, 2011

Weekday Analysis

Table 4-44: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Café: By Hour of Day, Weekdays, 2011

Weekend Analysis

Table 4-45: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Café: By Hour of Day, Weekends, 2011

Eating Analysis

Weekdays v. Weekends

Table 4-46: Percent Eating, Weekday vs. Weekend Percentages and Indexes: By Hour of Day 2011

Table 4-47: Percent Eating & Eating at Restaurant, Bar, Pub or Café: By Daypart, 2011

Weekday Analysis

Table 4-48: Weekday Percent Eating & Eating at Restaurant, Bar, Pub or Café: By Daypart, 2011

Table 4-49: Weekend Percent Eating & Eating at Restaurant, Bar, Pub or Café: By Daypart, 2011

Demographic Analysis

Table 4-50: Percent at Restaurant, Bar, Pub or Café: By Gender & Generation, 2011

Table 4-51: Percent at Restaurant, Bar, Pub or Café: By Race/Ethnicity, DMA & HH income, 2011

Table 4-52: Weekday Percent at Restaurant, Bar, Pub or Café: By Gender & Generation, 2011

Table 4-53: Weekday Percent at Restaurant, Bar, Pub or Café: By Race/Ethnicity, DMA & HH income, 2011

Table 4-54: Weekend Percent at Restaurant, Bar, Pub or Café: By Gender & Generation, 2011

Table 4-55: Weekend Percent at Restaurant, Bar, Pub or Café: By Race/Ethnicity, DMA & HH income, 2011

Meal Time Location Analysis

Table 4-56: Top 6 Weekday Eating Locations, 8am-8:59am, 2011

Table 4-57: Top 6 Weekday Eating Locations, 12pm-12:59pm, 2011

Table 4-58: Top 6 Weekday Eating Locations, 6pm-6:59pm, 2011

To order this report:

Restaurant and Food Services Industry: How We Eat: Retail and Foodservice Opportunities in When and Where America Eats

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Nicolas Bombourg
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