Howdini Launches Channel on Roku, Expanding Popular Online How-To Videos to Connected TV Space

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Howdini, a video advertising network, has launched its how-to video channel on the streaming player Roku, reaching more than five million consumers with how-to videos from one of the top sources of informative YouTube content. The new distribution agreement comes as a result of a strategic partnership with adRise, a content distribution and advertising monetization engine for streaming and connected TV devices. Through the relationship with adRise, Howdini content is available on demand on Roku streaming players in the U.S.

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With quickly rising connected TV usage, advertisers have new opportunities to go beyond the 30-second commercial and reach viewers with innovative and interactive video advertising that educates and informs. Consumers are continuously looking for new content and are spending significant periods of time watching online video on a host of devices, including the TV.

An example of one of the newest Howdini content offerings is the how-to video featuring prominent technology pundit Veronica Belmont on "How to Choose a Streaming Device for Your Smart TV." The video outlines and compares four major brands of streaming players, including Roku, to help consumers determine which device is the best fit. Howdini features hundreds of videos on topics such as celebrations, living, food, style, family, gadgets and pets where advertisers can share their expertise with millions of viewers.

"This new distribution is great for Howdini as it expands our how-to content expertise to an entirely new audience through the Roku service," says Samantha Pebley, Howdini Publisher Development Manager. "Devices like Roku have seen massive growth in viewership over the past year, and for quality content owners like Howdini, reaching a larger audience is always the goal."

"We're excited about the partnership with Howdini and the value their channel brings to advertisers through Roku devices," says adRise CEO, Farhad Massoudi. "eMarketer recently predicted that by the end of 2013 more than 35 million U.S. households will have at least one TV connected to the Internet -- that's nearly a quarter of all U.S. households having and using connected TVs. So we're happy to not only be featured on Howdini, but also have their engaging channel run on our device."

About Howdini
Howdini delivers the video-engaged viewer in a way that no video ad network can. Howdini.com features hundreds of how-to videos, recipes and shopping lists across its channels, including celebrations, living, food, style, family, gadgets and pets. Howdini content is delivered by highly regarded experts and is extended across multiple languages, including English, Spanish, Portuguese, Japanese, Chinese, French and German with more to come. To get more information and to watch the most compelling and informative how-to videos on a variety of topics visit www.howdini.com.

About adRise
adRise is the leading content distribution and monetization engine for Connected TV devices. adRise develops for free branded apps for all of the major Connected TV devices. We support games consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs, which power ad delivery, targeting and real-time analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads and rental and subscription revenue. For more information go to or contact info(at)adrise(dot)com.

SOURCE Howdini