Howie Mandel Dishes on the "Real Deal" in Pan Pizza with Red Baron® Pizza to Fight Delivery Deception

Comedian and Authority on Deals Exposes Hidden Fees and Inconvenience of Delivery Pizza in Red Baron(TM) "Real Deal" Web Video Series

News provided by

Schwan’s Consumer Brands, Inc.

May 12, 2011, 12:49 ET

BLOOMINGTON, Minn., May 11, 2011/PRNewswire/ -- Delicious pan pizza should be defined by real cheese, hot-from-the-oven quality and crispy crust rather than hidden charges and tips associated with delivery pizza, and the Red Baron™ "Real Deal" pizza campaign is out to prove just that. To uncover delivery pizza misconceptions, the makers of Red Baron® Pan Pizza have teamed up with Howie Mandel, comedian and TV host, for a series of six unscripted web videos with real families to expose the hidden costs of delivery pizza while highlighting the ways in which Red Baron® Pan Pizza is the "Real Deal" in terms of cost, quality, taste and speed to the table.

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"Pizza delivery companies are deceiving consumers with notions of inexpensive pizza, but making them pay extra when they appear at the door for tip, delivery charge and whatever else they can come up with," said Dan Hammer, senior vice president of marketing for Schwan's Consumer Brands. "The makers of Red Baron® pizza value our consumers and are standing up for them against the delivery chains and their purported deals. With Red Baron® Pan Pizza you can expect easy preparation and real pizzeria-style taste at a fair price without the hassle or hidden costs of delivery pizza."

The makers of Red Baron® pizza are proving the real "Real Deal" in pizza with its line of great-tasting pan pizzas that are hot right out of the oven in less than 30 minutes. In fact, the brand is so sure Americans will love its family-pleasing, crispy pan pizza that it is offering a full refund to anyone not convinced it's a better value than delivery (up to $6.99).

"Real Deal" Videos Expose Delivery Defects

Howie Mandel has watched Americans make thousands of deals, good and bad, and is now starring in the Red Baron® web videos to show pizza lovers how delivery falls short on quality and value while highlighting why Red Baron® Pan Pizza is truly the "Real Deal." In each video, Howie surprises a pre-selected family or group of friends who then pop a Red Baron® Pan Pizza in the oven while Howie simultaneously calls a national delivery chain to place an order. These humorous videos feature a real exchange of an actual, unsuspecting and un-casted delivery driver dropping off pizza to Howie and his pizza fan hosts. Howie pits the Red Baron® Pan Pizza and delivery pizza against each other with a detailed comparison and frank discussion of cost, quality, taste and total preparation time, and Red Baron® Pan Pizza prevails as the tastier, warmer and preferred pizza. These videos not only shed light on the flaws of delivery pizza, they also capture the unscripted reactions of pizza lovers as they discover the unmatched taste and convenience of Red Baron® Pan Pizza. In one video, a delivery driver even admits that Red Baron® Pan Pizza trumps his own delivery brand in an impromptu taste test.

New installments of the six-video web series will be released every Wednesday beginning today May 11, 2011 through June 15, 2011 on the Red Baron® Pizza Facebook page at www.Facebook.com/RedBaronPizza.

"Through my experience, I've been able to witness Americans negotiate the best deals for themselves," said Mandel. "My family eats out a lot, so I identify with the mission to show people how they're being tricked every time they order a pizza for delivery. Wait for a cold, pricey and lesser-quality delivery pizza when I could have Red Baron® Pan Pizza fresh from my own oven in 30 minutes? No deal."

Why Red Baron® Pan Pizza is Supreme

Red Baron® Pan Pizza makes it easy to enjoy pizzeria-style pan pizza at a surprisingly low price that delivery pizza can't match. Each Red Baron® Pan Pizza is packaged in a special seasoned oven-ready baking pan that produces a golden thick crust that is crispy on the outside and light and airy on the inside. All four classic varieties including 4-Cheese, Pepperoni, Meat-Trio® and Supreme contain high-quality ingredients and 100 percent real cheese. Red Baron® Pan Pizza is a convenient and delicious solution to preparing a pleasing meal for the whole family in less than 30 minutes.

Red Baron® Pan Pizza is the pizza-lovers choice for quality pizzeria taste that is hot right out of the oven without the hassle or hidden costs of delivery. The makers of Red Baron® pizza are so confident about the quality and convenience of their pan pizza that they are offering a money back guarantee to anyone who's not convinced it's a better deal than delivery (up to $6.99).

More information on the Red Baron™ "Real Deal" can be found on the Red Baron® Pizza Facebook page at www.Facebook.com/RedBaronPizza and Twitter www.Twitter.com/RedBaronPizza.

About the Red Baron® Brand

Red Baron® products are sold by Schwan's Consumer Brands, Inc., a subsidiary of The Schwan Food Company (a privately held, multibillion-dollar business). Schwan's Consumer Brands, Inc., headquartered in Bloomington, MN, is the retail-grocery channel of the company. Its many popular brands include Red Baron®, Tony's®, and Freschetta® pizzas, PAGODA EXPRESS® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® dessert products. Red Baron® products range from family-sized and single-serve frozen pizzas, to snacks, hand-helds and meals and are represented in more than 50,000 retail outlets across the United States. Established in 1976, the Red Baron® brand offers a wide range of products and varieties designed with the entire family in mind.