SAN FRANCISCO, Nov. 20, 2019 /PRNewswire/ -- DREAMFORCE 2019 -- MuleSoft, provider of the leading platform for building application networks, today announced that HSBC is leveraging MuleSoft's Anypoint Platform to build a digital banking platform to power the bank of the future. As one of the largest banking and financial services organizations in the world, HSBC is taking advantage of open banking to drive new, connected experiences for its more than 38 million customers worldwide. With MuleSoft and its Anypoint API Community Manager, HSBC is building APIs that securely unlock access to core banking products to enable collaboration with partners, accelerate innovation and open new revenue channels.
The rise of PSD2 requirements and open banking are requiring financial institutions to share customer data with third-party developers via APIs. Connected customer experiences have become the new battleground. Banks are going through a revolution where they must move from transactions to personalized interactions and digital services for customers. HSBC is leveraging an API strategy to develop a digital platform and co-create new experiences with a broader ecosystem of developers and partners.
"HSBC is driving incredible innovation in the era of open banking through API-led connectivity," said Dinesh Keswani, group CTO and CIO of retail digital banking, HSBC. "We are moving to serving customers across multiple online and offline channels. With MuleSoft, HSBC has built thousands of APIs in an application network and deployed them across multiple environments to deliver new and consistent experiences. We've been able to reduce our app development time by 75% and release new functionality to consumers every two weeks versus once a quarter."
Building a digital banking platform
HSBC realized that the bank of the future will be a digital platform, powered by a collection of APIs that enable truly connected, multi-channel experiences. The bank chose MuleSoft and its API-led approach to connectivity to develop a shared services platform for secure asset reuse and business self-service. HSBC was able to turn its core banking products, including credit cards, mortgages, and payments, into APIs in an application network that can be easily and quickly assembled to create new experiences.
For example, HSBC can draw data from legacy systems using APIs to enable new features, such as showing customers an overview of their spending across all their bank accounts.
Building APIs with MuleSoft, HSBC can unlock its backend systems and connect them with trusted third parties to develop a range of other new customer-facing services. By enabling an API ecosystem to innovate on top of its core bank platform, HSBC can drive speed, agility and innovation at scale to deliver more value for its customers.
Tapping into the API economy
In the same way that APIs have accelerated internal innovation, external APIs present the opportunity for HSBC to collaborate with partners and create new revenue channels. In this new API economy, developers are HSBC's new customers and developer portals are the new customer storefront. To engage and evangelize its APIs to developers, HSBC is leveraging API Community Manager built on Salesforce Community Cloud and Salesforce Service Cloud to deliver an internal and external developer portal that will span more than 30 markets and three global businesses.
API Community Manager uniquely combines a full-featured API portal and industry-leading digital experience capabilities, transforming how teams collaborate across the entire lifecycle of an API program. With API Community Manager, HSBC can easily build and engage API ecosystems, so it can foster new partnerships to deliver joint business value and innovate faster. For example, HSBC's Mortgage API could be applied to home buying websites so that consumers can filter houses for which they are pre-approved.
"With MuleSoft supporting our API program, HSBC is leading innovation in a highly competitive developer-driven third-party ecosystem," said Keswani. "Using Anypoint Platform, we can easily integrate with new internal and external applications and create new digital capabilities that deliver personalized experiences."
HSBC at Dreamforce 2019
HSBC will be featured in the Integration Keynote on Wednesday, November 20 at 5 p.m. PT in Moscone North, Hall F. To tune into the keynote live stream, please visit: https://www.salesforce.com/video/7488080/.
Dreamforce is the world's largest software conference with more than 171,000 registered attendees and 13 million online viewers. Bringing together thought leaders, industry pioneers, and Trailblazers, Dreamforce is the ultimate expression of Salesforce's values of trust, customer success, innovation and equality. With more than 2,700+ sessions, Trailblazers in every role and industry will learn how to achieve a 360-degree view of their customers and get hands-on with Salesforce's latest product innovations including AI, voice, integration and online learning. To learn more, please visit: www.salesforce.com/dreamforce.
About Anypoint Platform
MuleSoft's Anypoint Platform™ is a leading application network platform. It allows organizations to create composite applications that connect apps, data, and devices through API-led connectivity to form a flexible application network. Anypoint Platform is a unified, single solution for iPaaS and full lifecycle API management, both on-premises and in the cloud.
About MuleSoft, a Salesforce company
MuleSoft's mission is to help organizations change and innovate faster by making it easy to connect the world's applications, data and devices. With its API-led approach to connectivity, MuleSoft's market-leading Anypoint Platform™ empowers thousands of organizations to build application networks. By unlocking data across the enterprise with application networks, organizations can easily deliver new revenue channels, increase operational efficiency and create differentiated customer experiences. For more information, visit https://www.mulesoft.com.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
MuleSoft is a registered trademark of MuleSoft, Inc., a Salesforce company. All other marks are those of respective owners.