HSN's Joy Mangano Makes Electronic Retail History with Record-Breaking Orders of Forever Fragrant(TM)

"Mother of Invention" Joy Mangano sells 180,000 units of her signature home fragrance product posting the highest recorded electronic retail orders in one day for HSN

Feb 16, 2010, 10:57 ET from Ingenious Designs, LLC

ST. PETERSBURG, Fla., Feb. 16 /PRNewswire/ -- HSN, a leading multichannel retailer, and successful inventor and entrepreneur Joy Mangano made history once again on January 31, 2010 by selling 180,000 units of her home fragrance product, Forever Fragrantin one day.  With this latest achievement, Mangano surpasses her previously held record by more than fifty percent, which she earned for selling sets of her Huggable Hangers. This year marks Joy Mangano's 10th Anniversary with HSN.

Regarding her latest achievement Joy Mangano says, "I am thrilled by the overwhelmingly positive response to Forever Fragrant.  I believe in the product, but didn't know just how many people would be as excited about it as I am. HSN, once again, has been the perfect platform to allow me to enter the homes of 93 million Americans and share with them such a remarkable new household item."

"Joy epitomizes the creative, entrepreneurial spirit that thrives here at HSN and we couldn't be happier about her latest accomplishment, especially as it coincides with her tenth anniversary," states Lynne Ronon, HSN's EVP of Merchandising.  "Her ability to take practical home solutions to the next level is unmatched.  She has an innate talent for creating products that people need and want to have in their homes."

The Forever Fragrant Collection was introduced in July 2009 and has revolutionized the home fragrance/ odor elimination category.  Derived from plant sources and wood pulp, Forever Fragrant is a natural polymer made into beautiful sticks and discs. They are designed to effectively eliminate air odors while providing a pleasant yet subtle and consistent aroma.  The inherent breathability of the plastic releases its fragrance and odor neutralizers slowly and evenly for a light scent that lasts up to two years without being replaced. Forever Fragrant sticks are designed for use in any number of rooms in the home, including the bedroom, kitchen and bathroom.

Joy introduced six new scents to the collection during her January 31, 2010 appearance including: Blackberry Grape (deep purple), Coconut Colada (golden yellow), Country Home (red), Couture Powder (pink), Eucalyptus Desert (dark green), and Lavender Fields (lavender).  Fresh Linen (white) and Vanilla Amber (amber), two of the original best-selling scents, were also reintroduced.  Each Forever Fragrant set includes two glass vases, 64 scented sticks, and is accompanied by two scented discs that can be used to freshen and remove odors from handbags, gym bags, luggage, drawers, closets and even shoes.

About Joy Mangano

HSN's Mother of Invention, Joy Mangano, made her HSN debut in 2000 and has revolutionized the home improvement industry with a number of groundbreaking new inventions.  Known for creating items that improve functionality and ease of use, many of her products have quickly become household names, including the My Little Steamer, Huggable Hangers, the Miracle Mop, the Rolykit, the Clothes It All luggage system and the Handy Hook Mirror.  Joy Mangano continues to be an innovator in the home world business creating affordable home solutions with tremendous value.

About Ingenious Designs, LLC

IDL is a subsidiary of HSN and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With over 260 million sold, her famous Huggable Hangers are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop, My Little Steamer, and Clothes-it-All Luggage System. In addition, IDL has broadened its scope by managing and also designing product for the award-winning guitar virtuoso Esteban, icon and most celebrated super-model IMAN, Tennis Legend Serena Williams, world-renowned superstar Paula Abdul, and chef and restaurateur Todd English, in the electronic retailing industry and infomercials.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers.  HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience.  At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony). 

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens:  TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application.  HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009.    HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE Ingenious Designs, LLC