LOS ANGELES, Sept. 12, 2011 /PRNewswire/ -- HStudio is delighted to announce our partnership with Priscilla Presley in creating a sophisticated home and lifestyle collection that mixes vintage inspiration with modern accents, and Priscilla's signature style.
Inspired by Priscilla's personal experiences, the collection evokes a romantic sensibility interwoven with a designer style she has cultivated over the years as a personal passion. Priscilla and HStudio will collaborate to create unique and sophisticated products including home decor, accent furniture, storage, organizational products, and more.
"Priscilla Presley is an international celebrity and respected style icon. We are extremely pleased to collaborate with her to create a home collection that reflects her unique style. Her loyal following will undoubtedly be excited to see her distinctive design sense and bring Priscilla's style into their homes," said HStudio.
"I am passionate about the art of design and it is my desire that everything within my collection expresses a personal story told with detail, style and sophistication. I am delighted to work with Shlomi Haziza and HStudio in order to help tell these stories and bring my vision for the elegant home collection to light. HStudio is known for high-end furniture and decor that bridges the gap between modern and nostalgic and I was drawn to their bold yet practical style. I believe your home is a visual expression of who you are and it is my aspiration to create an affordable yet luxurious line that reflects the beauty in all of us," said Presley.
About the Collection
The Priscilla Presley Collection is a lifestyle brand that embodies timeless elegance and beauty. Inspired by classic couture, coupled with contemporary flare, it is an offering of modern sophistication for everyone.
The Priscilla Presley Collection will offer "affordable luxuries" – high quality, practical products that can be mixed and matched to create a glamorous style statement.
Priscilla Presley is legendary as the former wife of Elvis Presley and mother of Lisa Marie Presley, and has one of the most widely recognized names in the world. Over the years, she's built her own following, as an actress, author, executive, and style icon.
HStudio was founded in 1991 by the artist Shlomi Haziza and achieved international success designing fine art sculpture and high-end accessories, later expanding to home furnishing designs. HStudio is well known in the home furnishings trade as a respected design studio, and innovative source for art and furniture.