Hub'Scan Reinforces its Digital Analytics Quality Assurance Offering With New Auditing Features

BOSTON, June 8, 2015 /PRNewswire/ --

Hub'Scan Inc. announced today the availability of a new series of enhancements to Hub'Scan EX, its award-winning digital marketing auditing platform. Hub'Scan EX's cloud-based SaaS platform provides monitored tracking and validation of the tags and campaigns deployed by its customers and agency partners.

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The new enhancements allow for unrivalled flexibility when it comes to managing digital marketing deployment specifications. These improvements help ensure that digital marketing projects collect the right data about campaigns, content being viewed, user behavior, transaction data, or any tag-based data point. Chief among the enhancements are: enhanced tagging plan management, data quality monitoring of cross-country digital properties, improved SEO audits, a super-sized library of supported tag solutions, UI improvements - and much more!

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Thanks to this series of enhancements, Hub'Scan customers will be able to improve their overall traffic acquisition, visitor behavior knowledge and business conversion.

"These new enhancements are a boon for digital marketers that constantly launch multi-channel campaigns," says Eric Dumain, Founder and CEO at Hub'Scan. "Our focus on data quality is what helps digital marketing professionals deliver accurate reporting, make the right decisions and drive higher ROI. We remain committed to aggressive development and release cycles so that our customers and agency partners can constantly benefit from our innovation. This set of enhancements constitutes the last minor release for Hub'Scan EX before the V7 release slated for this summer."

About Hub'Scan

Hub'Scan Inc. are the creators of Hub'Scan EX, the world's most advanced and award-winning digital marketing quality assurance SaaS platform. Hub'Scan EX lays the groundwork for digital analytics business processes. Combined with a unique model for exhaustive tag auditing, it ensures 100% tag coverage, compliance and efficiency 24/7.

Hub'Scan EX addresses global ecosystems and manages tagging compliance and data layer quality for all three phases of digital analytics: traffic acquisition, visitor behavior and customer conversion. Learn more about Hub'Scan at http://www.hub-scan.com.

Press contact details
[email protected] | +1-(617)-294-6572 | http://www.hub-scan.com
Hub'Scan Inc. 50 Milk Street, 16th floor - Boston, MA 02109 - USA

SOURCE Hub'Scan