HubSpot Launches Comprehensive Free "Marketing Grader" Tool After Grading 4 Million Websites

Dec 06, 2011, 09:30 ET from HubSpot

CAMBRIDGE, Mass., Dec. 6, 2011 /PRNewswire/ -- Today HubSpot launched Marketing Grader, a new free tool to grade online marketing, pinpoint what needs improvement and compare performance vs. the competition. Marketing Grader analyzes 30+ measures of marketing effectiveness – usually in under 60 seconds – and grades the business on a 1-100 scale. Marketing Grader, available now at, is a replacement for Website Grader (launched in 2006) which has been used by over 4 million people to grade their website marketing effectiveness.

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"Website Grader was built to measure your website's ability to get found through search engines and was primarily a 'top of the funnel' analysis tool.  This made a lot of sense in 2006 when we first started HubSpot, but a lot has changed since then," said Brian Halligan, CEO and co-founder of HubSpot.  "Marketing Grader looks at your ability to get found through not just search engines, but also blogs, social media sites, and mobile devices.  In addition, Marketing Grader looks at your company's ability to convert interest into leads and customers by analyzing the 'middle of your funnel' as well."

Using just the URLs of the company and any competing websites, Marketing Grader evaluates performance at the "top of the funnel" (ability to generate new interest and traffic), "the middle of the funnel" (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things).

The tool also provides dozens of marketing tips, including specific actions to improve your grade. At 30+ measures, compared with just 9 for Website Grader, Marketing Grader score is much more sophisticated.  Marketing Grader helps companies answer questions every marketer needs to know:

  • Is my marketing more or less effective than my competition? (Competitive Benchmarking)
  • Are my marketing efforts generating enough leads and sales? (Lead Generation)
  • Is my web presence optimized for mobile devices? (Mobile Marketing)
  • How effectively are we using Facebook, LinkedIn and Twitter in our marketing? (Social Media)
  • Is my blog driving results that justify the time investment or are we wasting time doing the wrong things? (Blogging)
  • What are the strong points and shortcomings in our marketing? (Overall Analysis)

"In this economy, marketers must kick off 2012 focused on the right strategy and tactics to succeed," said Mike Volpe, chief marketing officer at HubSpot.  "Marketing Grader can make all the difference. Its 30+ factor grade builds off data gathered from grading 4 million+ websites, making Marketing Grader by far the most comprehensive measure of marketing effectiveness."

Marketing Grader is now live and available for all users.  Quickly and easily test your company's marketing effectiveness at now.

About HubSpot

HubSpot, Inc. offers all-in-one marketing software that helps ~5,600 customers in 41 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Marketing applications within HubSpot include website management, blogging, search engine optimization, lead management, email marketing, marketing automation, marketing analytics, landing pages, social media monitoring and more.