HubSpot Releases LinkTally Tool to Measure Social Sharing

Social Media Scientist Dan Zarrella Unveils Sharing Measurement Tool

Feb 25, 2013, 09:05 ET from HubSpot

CAMBRIDGE, Mass., Feb. 25, 2013 /PRNewswire/ -- Inbound marketing software company HubSpot, Inc. released a new tool LinkTally today to calculate how many times a link has been shared across social networks Twitter, Google+, Facebook and LinkedIn. 

"Many websites include social sharing buttons, but might not calculate reach on all the networks available," says the tool's creator, Social Media Scientist Dan Zarrella. "LinkTally gives actionable, in-the-trenches data that marketers can use to measure social reach. Marketers can socially benchmark their own content against competitors, scope out the reach of potential guest blogging opportunities or see what topics their audience is sharing content about--among a number of other uses." 

Read more about LinkTally on HubSpot's just-released blog post.

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